Business Events

ISBN-13: 9781138735743 / Angielski / Twarda / 2018 / 466 str.

Rob Davidson

Opis

This book provides a sound practical and theoretical context for the study of business events by covering, in depth, all categories of business-related events. Written in an accessible yet analytical manner, this is essential reading for all students of Events, Tourism, and Hospitality Management.

Spis treści

Chapter 1 An Introduction to Business Events Chapter 2 Corporate Meetings Chapter 3 Association Conferences Chapter 4 SMERF Meetings Chapter 5 Awards Ceremonies Chapter 6 Political Meetings Chapter 7 Incentive Travel Chapter 8 Exhibitions Chapter 9 Corporate Hospitality Chapter 10 Destination Marketing for Business Events Chapter 11 Business Events Knowledge Chapter 12 Sustainability for Business Events Chapter 13 Business Events Ethics Chapter 14 Business Events Technology

O autorze

Dr Rob Davidson is the Managing Director of MICE Knowledge, a consultancy specialising in research, education and training services for the business events industry. He is also a Visiting Professor in four European universities (Strasbourg, France; Karlsruhe, Germany; Lugano, Switzerland; and Krems, Austria) and he is a Visiting Fellow at the University of Greenwich in London, UK.