Kategoria BISAC: Sports & Recreation >> Business Aspects

With Big Activity Ball Games, you can
- choose from a variety of games to use in school, recreation, or fitness settings--or anywhere you work with youths or adults;

- use the easy-to-read game format to quickly get on with the games; and

- get your group involved in having fun while being active.
Authors Todd Strong and Bernie DeKoven believe that, when it comes to games and activities, the bigger the ball, the bigger the fun In Big Activity Ball Games, they present 73 games for big activity balls, with more than 70 variations of physical...

Sport clubs are firmly established and play an important role in the development of athletes. However, few resources are available for those responsible for organizing, developing, and managing club sports. Sport Club Management provides

administrators, managers, and coaches with the background and examples necessary for running a sport club by considering its unique demands. With this outstanding guide, leaders have the tools to develop and sustain organizations that are viable and financially successful and that satisfy the needs of athletes and those who support them....

In Dog Park Design, Development, and Operation you'll learn how to make your dog park a reality from concept to opening celebration and beyond. Find step-by-step guidance plus information on location considerations, community benefits, maintenance concerns, design options, amenities, suggested rules, and even program opportunities. More than 90 photos from dog parks across the United States illustrate the various equipment, features, and programming that make dog parks an asset in any community.

Author Marilyn R. Glasser, an experienced dog park consultant, shares her...

Sport Policy and Governance: Local Perspectives is the first detailed study of the politics of sport policy at the local authority level of governance. In focusing on the local level, the book recognises that the extent to which we benefit from public policy is a result of where we live. Taking the city of Liverpool as its core case study, the author investigates the changing contours of sport policy from the inception of the service area in the 1970s through the economic and political turbulence of the 1980s to the year of European Capital of Culture 2008. As the book gives...

This is a highly accessible text that provides detailed coverage of the key concepts, ideas, principles and techniques of sport marketing. It combines clear and concise explanations with applied case studies, supported by clear objectives, learning activities and points for reflection. UK-based examples are used throughout and the book successfully combines both theory and practice.

The field of sport marketing is an exciting and fast-moving part of the sports industry that presents new challenges requiring innovative and effective solutions. Engagement with...

Go behind the scenes with your insider's access to the high-pressure, high-stakes business of professional sport.

In Beyond the Scoreboard, Rick Horrow, sport business analyst for Fox Sports, Bloomberg TV, Bloomberg Businessweek, and the BBC and host of PBS Nightly Business Report's -Beyond the $coreboard, - and Horrow Sports Ventures' vice president Karla Swatek take you to the boardrooms, negotiating tables, and executive suites of sport's most influential powerbrokers.

Beyond the Scoreboard tackles sport's hot-button topics head on. You'll...

Globalization has had a profound impact on the sports industry, creating an international market in which sports teams, leagues and players have become internationally recognized brands. This important new study of contemporary sports marketing examines the opportunities and threats posed by a global sports market, outlining the tools and strategies that marketers and managers can use to take advantage of those opportunities.

The book surveys current trends, issues and best practice in international sport marketing, providing a useful blend of contemporary theory and case studies...

Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside...

Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush Marketing in Sports is the first book to offer comprehensive analysis of the theoretical and practical implications of ambush marketing.

Drawing on cutting-edge empirical research data, the book...

Sporting contests have provided mass entertainment throughout history, and today generate revenues of approximately $200 billion annually in the US alone. Like in the entertainment industry, the modern sports industry's revenues are based on the entertainment value of output and more entertaining sporting contests imply greater game-day attendance, television revenues and sales of merchandise. Research by economists has attempted to understand and explain behavior as it relates to sporting contests, showing that standard microeconomic theory used to explain consumer and producer behavior...

From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events.

The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations,...