In 1923, not long after oil had started gushing from northern Montana fields, declining real-estate sales in nearby Shelby were dimming the little town's prospects of becoming the "Tulsa of the West." Then the mayor's son dreamed up a marketing ploy: offer to host heavyweight champion Jack Dempsey's next fight. What began as a publicity stunt soon spiraled into a civic drama unlike any Montana had ever seen. Shelby's Folly tells this story in full for the first time. Against the background of boom-and-bust Montana history, the folly of Shelby's would-be promoters unfolds in colorful detail....
In 1923, not long after oil had started gushing from northern Montana fields, declining real-estate sales in nearby Shelby were dimming the little tow...
Go inside the trend that spawned a multi-billion dollar industry for the top five percent
Sweat Equity goes inside the multibillion dollar trend toward endurance sports and fitness to discover who's driving it, who's paying for it, and who's profiting. Bloomberg's Jason Kelly, author of The New Tycoons, profiles the participants, entrepreneurs, and investors at the center of this movement, exploring this phenomenon in which a surge of people--led by the most affluent--are becoming increasingly obsessed with looking and feeling better. Through in-depth looks inside...
Go inside the trend that spawned a multi-billion dollar industry for the top five percent
