When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share in the athletes' joys and sorrows for the next sixteen days.
Readers of this book, however, will watch forthcoming editions of the Olympic Games in a completely different light. Unlike many historical or official publications and somewhat biased commercial works, it provides -- in a clear, readable form -- informative and fascinating material on many aspects of what Olympism is all about: its history, its organization and its...
When the athletes enter the stadium and the Olympic flame is lit, the whole world watches. Billions will continue to follow the events and to share...
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial...
The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, fr...
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routledge Handbook of Sports Event Management surveys the management of sports events around the world of every size and scale, from small to mega-events, including one-off and recurring events, and single-sport and multi-sport events.
The book adopts a unique stakeholder perspective, structured around the groups and individuals who have an interest in and co-create sports events, including organising committees, promoters, sport organisations,...
From the Olympic Games to community-level competitions, sports events can be complex and pose a particular set of managerial challenges. The Routle...