Kategoria BISAC: Sports & Recreation >> Business Aspects

Sport is a global business. Sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender,...

Sport is a global business. Sport communication professionals need to understand sport's global reach in order to develop their full potential. This is the first textbook to introduce the fundamental principles and practice of sport communication from an international perspective. It explores communication in sport across all levels, from interpersonal communication and team building to strategic communications, and across all forms of media, from print and broadcast to social media. Introducing business aspects, from promotion to crisis communication, and social issues such as gender,...

Sport is both a complex international business and a mass participatory practice run by volunteers. Now in a fully revised and expanded second edition, this comprehensive introduction to the theory and practice of sport management helps explain the commercial environment that shapes sport at all levels, from elite to local, and gives clear and sensible guidance on best practice. It covers the core functional areas of management, from strategy and finance to sales and marketing; explores emerging issues from data analytics to corporate social responsibility, and is full of useful features...

Sport is both a complex international business and a mass participatory practice run by volunteers. Now in a fully revised and expanded second edition, this comprehensive introduction to the theory and practice of sport management helps explain the commercial environment that shapes sport at all levels, from elite to local, and gives clear and sensible guidance on best practice. It covers the core functional areas of management, from strategy and finance to sales and marketing; explores emerging issues from data analytics to corporate social responsibility, and is full of useful features...

Die Studie untersucht die Burnout-Problematik grundsatzlich sowie mit Fokus auf den betriebs- und volkswirtschaftlichen Kontext. Sie stellt Stresskonzepte und -modelle vor und bespricht Stressregulation durch Bewegungsinterventionen vor dem Hintergrund eines betrieblichen Gesundheitsmanagements, aber auch der Eigenverantwortung und des Lebensstils.