ISBN-13: 9781138697751 / Angielski / Twarda / 2018 / 162 str.
ISBN-13: 9781138697751 / Angielski / Twarda / 2018 / 162 str.
The rapid global growth of the sport industry has prompted the need for a more professional and commercial orientation to the management of sport. This book represents the first of its kind to provide a real-world insight into understanding management principles and their application to the sport industry. Specifically, it offers a critical and applied examination of 'best practice' principles in professional football club management, where clubs are increasing adopting leadership and management principles from outside of their industry. The commercialisation and global reach of football has led to a fundamental transformation of the industry management practices, given the financial opportunities available with success, and the costs of failure. Each chapter tackles a key management and leadership issue and explores the different actors involved in association football. This book contextualises theory with 'in their own words' examples from practitioners, highlighting the challenges they face in an abnormally high-pressure environment.