Kategoria BISAC: Sports & Recreation >> Business Aspects

Korea has become a powerful force in global sport, with South Korea finishing fifth in the medals table at London 2012 and hosting the Winter Olympics in 2018. This book brings together scholars from disciplines including sport history, sociology, journalism, economics, sport development, and sport management to explore the significance of sport in contemporary Korea. Presenting a variety of international perspectives, it plots the dynamic evolution of sport in Korea and envisions the possibilities for its future.

Each chapter focuses on a key topic of current relevance, such as...

This book is the missing guide they never handed you when you took that role as general manager, membership director or membership committee member. It's the down-in-the-trenches lessons that they didn't teach in your college marketing courses. It's the stuff they don't cover at industry conferences.

If you're tasked with finding members for your club you will find instructions, best practices and little known hacks for building club membership in a sustainable way inside this book. Whether you're just getting started or you're a seasoned pro, this will be your go to desktop...

What role can strategic thinking play in contemporary sport management? This is the first textbook to focus on strategic management in a sporting context. Covering sport at all levels, from community-based sport to elite sport, it introduces the fundamentals of strategic planning, implementation, control and evaluation. Designed to encourage students to develop a strategic mind set, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organisational change and sustainability. Full of real-world case studies from diverse,...

What role can strategic thinking play in contemporary sport management? This is the first textbook to focus on strategic management in a sporting context. Covering sport at all levels, from community-based sport to elite sport, it introduces the fundamentals of strategic planning, implementation, control and evaluation. Designed to encourage students to develop a strategic mind set, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organisational change and sustainability. Full of real-world case studies from diverse,...