Managing Football

ISBN-13: 9781138469235 / Angielski / Twarda / 2017

Opis

Examines the important business challenges in the football industry and the management of football businesses and covers the key football markets including England, Spain, France, Italy, Germany, Australia, North America, China, South Africa, South Korea, the Netherlands & Belgium, and Mexico.

Spis treści

SECTION 1: Managing football
1. Introduction and market overview  2. Ownership and governance  3. Finance, revenue generation and cost control  4. Broadcasting and technology  5. International and global development  6. Sport marketing and sponsorship  7. Law and regulation  8. Organising and human resource management  9. Supply chains, retailing and distribution  10. Leagues and competitions  11. Agents and intermediaries  12. Stadiums and facilities  13. Public relations and the media
SECTION 2: Managing football in the big 5
14. England  15. Spain  16. Italy  17. France  18. Germany
SECTION 3: Managing football in emerging markets
19. Australia  20. North America  21. United Arab Emirates  22. China  23. South Africa
SECTION 4: Managing football in established markets 
24. Argentina  25. Netherlands  26. Mexico  27. South Korea  28. Russia  29. Conclusions

O autorze

Sean Hamil is a lecturer at Birkbeck College, University of London, UK.

Simon Chadwick is Professor of Sport Business Strategy and Marketing, Coventry University, UK.