ISBN-13: 9781138290020 / Angielski / Twarda / 2019 / 168 str.
ISBN-13: 9781138290020 / Angielski / Twarda / 2019 / 168 str.
What role can strategic thinking play in contemporary sport management? This is the first textbook to focus on strategic management in a sporting context. Covering sport at all levels, from community-based sport to elite sport, it introduces the fundamentals of strategic planning, implementation, control and evaluation. Designed to encourage students to develop a strategic mind set, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organisational change and sustainability. Full of real-world case studies from diverse, international sport business environments, this is an essential text for any sport management course.