Strategic Management in Sport

ISBN-13: 9781138290020 / Angielski / Twarda / 2019 / 168 str.

Danny O'Brien; Ben Corbett; Lisa Gowthorp

Opis

What role can strategic thinking play in contemporary sport management? This is the first textbook to focus on strategic management in a sporting context. Covering sport at all levels, from community-based sport to elite sport, it introduces the fundamentals of strategic planning, implementation, control and evaluation. Designed to encourage students to develop a strategic mind set, as well as critical thinking and problem-solving skills, the book unpacks key concepts such as leadership, governance, organisational change and sustainability. Full of real-world case studies from diverse, international sport business environments, this is an essential text for any sport management course.

Spis treści

1. The Process of Strategic Management in Sport,  2. Internal Environmental Analysis,  3. External Environmental Analysis,  4. Strategic Leadership and Governance,  5. Strategic Direction,  6. Multi-Level Strategy Formulation,  7. Strategy Evaluation and Selection,  8. Strategy Implementation and Organisational Change,  9. Strategic Control Systems and Change Management,  10. Strategic Planning