Kategoria BISAC: Self-Help >> Motivational & Inspirational

Designed to help students become more successful persuaders, Persuasive Messages offers practical advice on refining purpose, understanding audience, and designing a persuasive message. This textbook combines theory and practice, adopting a cognitive approach to understanding the persuasion process.

• A guide to successful persuasion, using student-friendly examples to provide a much-needed balance between theory and application
• Offers a new approach using the Cognitive Response Model, which places a special emphasis on audiences, and how they react to, or...

What are the actual processes used by humans when they make decisions in their everyday lives or in business situations? The contributors use cognitive psychological techniques to break down these processes and set them in their social context.

Designed for educators, researchers, practitioners, or anyone interested in maximizing human potential, Motivation for Learning and Performance outlines 50 key motivation principles based on the latest scientific evidence from the disciplines of psychology, education, business, athletics, and neurology. Using a highly applied and conversational style, the book is designed to inform the reader about how to diagnosis, analyze, and mediate learning and performance challenges influenced by motivation.

The book features chapters on the biopsychology of motivation, how motivation...

Bring the greatest minds that ever lived along with you... Read, reflect and refocus on what is really important.. Take it a day at a time, and find the quotes that speak to your needs for the day. 365 Quotes to inspire you kickstart your day all year round. Colore Alexander has created leading you and get your focus back through the year, one inspirational quote at a time. Positive quotes of some of the most influential people the world has seen. Sit, ponder and inspire yourself to greatness. So what are you waiting for?

The phenomenon of action in which the mind moves the body has puzzled philosophers over the centuries. In this new edition of a classic work of analytical philosophy, Brian O'Shaughnessy investigates bodily action and attempts to resolve some of the main problems. His expanded and updated discussion examines the scope of the will and the conditions in which it makes contact with the body, and investigates the epistemology of the body. He sheds light upon the strangely intimate relation of awareness in which we stand to our own bodies, doing so partly through appeal to the concept of the...

Weiner introduces -- and offers his own motivation for producing - - this most impressive work with the following:

There are two distinct approaches to the study of motivation. One stratagem is a product of academic, experimental procedures, while the second is an outgrowth of clinical, non-experimental methods. Each of the approaches has unique advantages and disadvantages. But all investigators in this field are guided by a single basic question, namely, "Why do organisms think and behave as they do?"

To help answer that basic question, Human Motivation presents an entire...

Research on human judgment and decision making has been strongly guided by a normative/descriptive approach, according to which human decision making is compared to the normative models provided by decision theory, statistics, and the probability calculus. A common empirical finding has been that human behavior deviates from the prescriptions by normative models--that judgments and decisions are subject to cognitive biases.

It is interesting to note that Swedish research on judgment and decision making made an early departure from this dominating mainstream tradition, albeit in two...

This volume assembles a distinguished group of international scholars whose chapters on classic and emerging issues in research on attitudes provide an excellent introduction for advanced undergraduates and graduate students. The book s chapters cover all of the most critical features of attitude measurement, attitude development, and attitude change. Implicit and explicit approaches to measurement and conceptualization are featured throughout, making this one of the most up-to-date treatments of attitude theory and research currently available.

The comprehensive coverage of the...

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

This scarce antiquarian book is a facsimile reprint of the original. Due to its age, it may contain imperfections such as marks, notations, marginalia and flawed pages. Because we believe this work is culturally important, we have made it available as part of our commitment for protecting, preserving, and promoting the world's literature in affordable, high quality, modern editions that are true to the original work.

The chapters collected in this volume represent the "state-of-the-art" of research on the development of intentional action and intentional understanding--topics that are at the intersection of current research on imitation, early understanding of mental states, goal-directed behavior in nonhuman animals, executive function, language acquisition, and narrative understanding, to name just a few of the relevant foci. Collectively, the contributors demonstrate that intentionality is a key issue in the cognitive and social sciences. Moreover, in a way that was anticipated more than a century ago...

This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.

This work presents a goal-based model of decision making in which the relative priorities of goals drive the decision process -- a psychological alternative to traditional decision analysis. Building on the work of Schank and Abelson, the author uses goals as the basis for a model of interpersonal relations which permits decisions to incorporate personal and adopted goals in a uniform manner. The theory is modelled on the VOTE computer program which simulates Congressional roll-call voting decisions.

The VOTE program expands traditional decision making and simulation models by providing...

The 12th volume of the Advances in Social Cognition series, this book presents and evaluates new theoretical advances in all areas of social cognition and information processing. An entire volume is devoted to each theory, offering evaluation from a variety of perspectives. The series reflects two major characteristics of social cognition: the high level of activity in the field and the interstitial nature of the work. An understanding of the cognitive and motivational determinants of behavioural self-regulation is regarded as one of the most important goals of social and personality...