ISBN-13: 9780415513593 / Angielski / Miękka / 2011 / 272 str.
ISBN-13: 9780415513593 / Angielski / Miękka / 2011 / 272 str.
What are the actual processes used by humans when they make decisions in their everyday lives or in business situations? The contributors use cognitive psychological techniques to break down these processes and set them in their social context.