This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grouped into seven major approaches, each presented and evaluated in a separate chapter. Each contributes in an important way to a complete understanding of the persuasion process. Appropriate for both upper level undergraduates and graduates in the social sciences.
This classic text surveys a number of different theoretical approaches to the related phenomena of attitude and belief change. These theories are grou...
The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are attitudes? How can we study and measure them scientifically? How are they formed and changed? Of what functional value, if any, are they? How do they come to influence our attention, perception, judgments, and behavior? These are among the questions that have spurred social psychological research on attitudes, and they are among the issues addressed in this volume.
The articles reprinted in this collection represent noteworthy developments in...
The study of likes and dislikes - what social psychologists refer to as "attitudes" - has been a central focus of the field for decades. What are a...
Includes articles that represent noteworthy developments in the field's understanding of attitudes. This work provides a coverage of the literature, illustrating what the field has come to learn about the structure, function, and consequences of attitudes.
Includes articles that represent noteworthy developments in the field's understanding of attitudes. This work provides a coverage of the literature, i...
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people's attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement. Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of attitudes, and...
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized th...
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, conducting, and writing this research (Petty & Cacioppo, 1977). We enjoyed arguing with each other at our initial meeting in 1973 and have sub sequently become best friends, but neither of us suspected at the time that we would or could actively maintain a research collaboration over the next decade, or that we would now find ourselves in a position to write this monograph. As we note in Chapter 1, we began our studies of persuasion at a time...
It has been over 10 years since we initiated work on our first series of collaborative experiments. As graduate students, we had great fun planning, c...
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized that people s attitudes could be assessed in different ways, from direct self-reports to disguised observations of behavior, the past decade has shown several new approaches to attitude measurement.
Despite the fact that there is no monolithic point of view with respect to implicit attitudes or measures, this book proves informative in capturing the exciting developments that have taken place over the past decade in the study of...
This book tackles a subject that has captured the imagination of many researchers in the field: attitudes. Although the field has always recognized...
