Kategoria BISAC: Language Arts & Disciplines >> Rhetoric

For more than a decade, Clear and Simple as the Truth has guided readers to consider style not as an elegant accessory of effective prose but as its very heart. Francis-Noel Thomas and Mark Turner present writing as an intellectual activity, not a passive application of verbal skills. In classic style, the motive is truth, the purpose is presentation, the reader and writer are intellectual equals, and the occasion is informal. This general style of presentation is at home everywhere, from business memos to personal letters and from magazine articles to student essays. Everyone talks...

This project is a critical, rhetorical study of the digital text we call the Internet, in particular the style and figurative surface of its many pages as well as the conceptual, design patterns structuring the content of those same pages. Handa argues that as our lives become increasingly digital, we must consider rhetoric applicable to more than just printed text or to images. Digital analysis demands our acknowledgement of digital fusion, a true merging of analytic skills in many media and dimensions. CDs, DVDs, and an Internet increasingly capable of streaming audio and video prove...

To contextualize a new and changed landscape for narratives in the history of rhetoric, Royster...

According to Ben McCorkle, the rhetorical canon of delivery traditionally seen as the aspect of oratory pertaining to vocal tone, inflection, and physical gesture has undergone a period of renewal within the last few decades to include the array of typefaces, color palettes, graphics, and other design elements used to convey a message to a chosen audience. McCorkle posits that this redefinition, while a noteworthy moment of modern rhetorical theory, is just the latest instance in a historical pattern of interaction between rhetoric and technology. In "Rhetorical"

"Delivery as...

In Constitutive Visions, Christa Olson presents the rhetorical history of republican Ecuador as punctuated by repeated arguments over national identity. Those arguments--as they advanced theories of citizenship, popular sovereignty, and republican modernity--struggled to reconcile the presence of Ecuador's large indigenous population with the dominance of a white-mestizo minority. Even as indigenous people were excluded from civic life, images of them proliferated in speeches, periodicals, and artworks during Ecuador's long process of nation formation. Tracing how that...

The grammarian was a pivotal figure in the lives of the educated upper classes of late antiquity. Introducing his students to correct language and to the literature esteemed by long tradition, he began the education that confirmed his students'...