Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Expanding and building on the measures included in the original 1994 volume, Communication Research Measures II: A Sourcebook provides new measures in mass, interpersonal, instructional, and group/organizational communication areas, and highlights work in newer subdisciplines in communication, including intercultural, family, and health. It also includes measures from outside the communication discipline that have been employed in communication research.

The measures profiled here are "the best of the best" from the early 1990s through today. They are models for future...

"Presidential Communication" is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency--what it means and how it works--and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.

This volume provides a comprehensive look at the future of new media into the twenty-first century. Demographic, sociographic, technological, and media trends examined in the book suggest that tomorrow's media world will be far different than the media of today. This volume provides key insights into how the changes in the communications disciplines will impact upon advertising, broadcasting, public relations, marketing, and sales promotion.

After examining the trends and changes in established media, the book looks at the information industry and new technologies, the new print media,...

Filling a crucial gap in research on the presidency and presidential communication, "Within These Walls" goes beyond the study of presidential speeches and examines the organizational structure, systems of information flow, and communication styles in the administrations of Franklin Roosevelt through Ronald Reagan. Focusing principally on the post-Watergate presidents, this book illustrates that a primary dimension of presidential communication is not that which is spoken during public addresses but that which takes place between the chief executive and his senior staff. Patricia...

This text for communications specialists marks a departure from earlier studies by approaching the subject of communication programs and crisis response holistically, concentrating on how mass communication plans, programs, and campaigns, special event and crisis response techniques must be coordinated in order to be effective. The study establishes the link between the parent organization's public relations concept and the communication methods it should employ and outlines the design and implementation of those programs for both short-term needs and crisis or disaster response.

The...

The Political Pundits surveys in detail the small, elite group of persons who comment on and analyze politics in newspapers and newsmagazines, on radio and television, through lectures, books, and all other forms of political media. Dan Nimmo and James E. Combs discuss the key political role pundits play, their methods and strategies, and the potential danger they present to American political life. Our democracy is being transformed into a punditocracy, which replaces serious citizen debate with discussion guided by show business values. Punditry, Nimmo and Combs argue, produces...

This unique study is the first to focus specifically on political communication ethics. Denton has brought together a group of works that address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians, and new technologies. All of the contributors raise a number of salient questions and discuss various methods, criteria, and issues for exploring and addressing ethical concerns.

These ten chapters cover a range of topics that include the ethics of popular culture, political advocacy, ethics and...

This unique study is the first to focus specifically on political communication ethics. Denton has brought together a group of works that address ethical concerns related to political communication, including political culture, campaigns, media, advertising, ghostwriting, discourse, politicians, and new technologies. All of the contributors raise a number of salient questions and discuss various methods, criteria, and issues for exploring and addressing ethical concerns.

These ten chapters cover a range of topics that include the ethics of popular culture, political advocacy, ethics and...

In this timely new book, Carolyn Smith develops a methodology for the study and criticism of presidential press conferences. Moving away from the traditional method of studying the presidential rhetoric of prepared speeches, Smith proposes methods of criticism for the quasi-spontaneous environment of the press conference where the control of messages is divided between the president and the press. The book offers a detailed critical assessment of Ronald Reagan's relationship with reporters during his eight years in office. From this assessment, Smith develops her approach to press...

In this timely new book, Carolyn Smith develops a methodology for the study and criticism of presidential press conferences. Moving away from the traditional method of studying the presidential rhetoric of prepared speeches, Smith proposes methods of criticism for the quasi-spontaneous environment of the press conference where the control of messages is divided between the president and the press. The book offers a detailed critical assessment of Ronald Reagan's relationship with reporters during his eight years in office. From this assessment, Smith develops her approach to press...

Analyses of political dialogue have traditionally concentrated on structures of government or social movements, drawing clear boundaries between the individual and the state. In its examination of the marginal fringe groups struggling to secure power, "Postmodern Political Communication" broadens our conception of political behavior and places new emphasis on the generation and invention of politics. This volume's contributors examine the discourse of deviant, oppressed, and powerless groups from the point of view of empowerment; that is, how do such outsider groups engage the center and...

In this examination of Greek press, radio and television, authors Zaharopoulos and Paraschos describe media which have been tremendously politicized, partisan, and dominated by foreign programming. As the political and economic face of Greece and Europe changes, the Greek media has been thrown into anarchy.

Greece today is at a critical stage of transition from a traditional, developing nation to a more western-oriented, modern society. The media have mirrored Greece's struggle, and as important tools of political, socioeconomic, and cultural power, they have been at the forefront of...

This impassioned critique of contemporary mass culture argues that the media, particularly television as the spearhead of electronic communications technology, contributes to the pervasive demoralization of the American public. By stimulating the public with an endless stream of enticing, essentially unattainable illusions, the media produce what William K. Shrader calls the experiential bind, a phenomenon rooted in the incongruity between the two juxtaposed realms of vicarious and firsthand experience. The internalized bind causes a chronically irritated self-ideal discrepancy, producing...

Although governmental commissions are not the only available source of nonpartisan investigation and policy advice, their prestige, scale of operation, and national importance establish the commission as a unique political body. This volume provides both general discussions of commission communication and specific analyses of commissions.

Part One considers definitional and functional issues inherent in commission studies, and takes up such concerns as the constraints under which these entities operate. Part Two is devoted to case studies of historically, politically, or socially...

Remote control tuning encourages a form of interactive television using a technology already available in 80 percent of American households. Editors Walker and Bellamy have compiled the first book of state-of-the-art research on a topic of growing interest to media researchers, practitioners, and students. Chapter authors combine survey measurements with recorded observations of viewing behavior, an analysis of the program sources accessed during grazing, experimental studies of remote control use, and historical and critical analyses. Specific topics include: the history of the remote...

Conville has assembled a collection of essays that share a consideration of structure as it manifests itself in human communication. Personal stories, accounts of events, narratives, diaries, and unstructured interviews are ever more widely appreciated today as valid data for understanding human cognition and human interaction. Some chapters present solutions to the problem of how to analyze such materials and how to conceptualize them as data. Other chapters argue for the inevitability of structure in communication study. Still other chapters demonstrate structure in human communication....