Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels.

In addition to important foundational...

This edited volume provides a critical review of political communication research conducted in Asia over the past twenty years. Each chapter focuses on studies published in a specific Asian country, selected according to the level of contribution made to the field of political communication in Asia. Covering China, Hong Kong, Taiwan, South Korea, Japan, Singapore, Malaysia, Indonesia, and India, the book's primary objective is to review the unique theoretical accomplishments made by Asian communication scholars, thus contributing to a better awareness and understanding of political...

This edited volume provides a critical review of political communication research conducted in Asia over the past twenty years. Each chapter focuses on studies published in a specific Asian country, selected according to the level of contribution made to the field of political communication in Asia. Covering China, Hong Kong, Taiwan, South Korea, Japan, Singapore, Malaysia, Indonesia, and India, the book's primary objective is to review the unique theoretical accomplishments made by Asian communication scholars, thus contributing to a better awareness and understanding of political...

Examining political campaigns and political advertising through the analytical lens of media literacy, this well-illustrated and timely handbook guides readers through the maze of blandishments and spin that is the hallmark of the modern political campaign. It dissects the persuasive strategies embedded in the political messages we encounter every day in the media and demonstrates the importance of critical thinking in evaluating media stories. Key concepts of media literacy are applied to political advertising in traditional media (newspapers, television, radio) and on the Internet, the...

Written for communication students, Quantitative Research in Communication provides practical, user-friendly coverage of how to use statistics, how to interpret SPSS printouts, how to write results, and how to assess whether the assumptions of various procedures have been met. Providing a strong conceptual orientation to techniques and procedures that range from the "moderately basic" to "highly advanced," the book provides practical tips and suggestions for quantitative communication scholars of all experience levels.

In addition to important foundational...

"New Directions offers the best graduate/professional level introduction to the field of interpersonal communication currently available. It is compact, accessible, and authoritative."
--Mac Parks, Journal of Communication

Presenting today's cutting-edge interpersonal communication research and reflecting on the changes that have occurred over the past three decades, New Directions in Interpersonal Communication Research is relevant and useful to a broad audience, from advanced undergraduate students to the most...

"New Directions offers the best graduate/professional level introduction to the field of interpersonal communication currently available. It is compact, accessible, and authoritative."
--Mac Parks, Journal of Communication

Presenting today's cutting-edge interpersonal communication research and reflecting on the changes that have occurred over the past three decades, New Directions in Interpersonal Communication Research is relevant and useful to a broad audience, from advanced undergraduate students to the most...