"Presidential Communication" is the first book to combine a study of the presidency with communications. First it builds a base for the rhetorical presidency--what it means and how it works--and why an Approach based on an analysis of presidential rhetoric and persuasion works better than others to uncover the essential nature of the office. The authors also examine the presidency from the major areas of concentration traditionally found in communications scholarship. The theoretical discussion is reinforced with case studies drawn from recent history.

Many scholars call the Persian Gulf conflict the first prime-time war. Certainly, the technologies, strategies, and skills of the military in managing the public agenda were equal to those of the television networks and major print organizations. The Media and the Persian Gulf War focuses on the processes and effects of the media, both leading up to and during the mother of all battles in 1990 and 1991.

Broad in scope and varied in methodologies, the chapters span the media of television, radio, print, and film. Chapters discuss such specific topics as the relationship between...

This important text is the first to examine the Clinton presidency from a communication perspective. Experts in communication and presidential studies analyze the rhetoric, images, issues, and communication strategies employed by the President, the First Lady, and the administration. From the feel-good town meetings of the campaign to the exuberant days of the inauguration, from the health care crisis to the Whitewater scandal and the Republican congressional landslide, this volume attempts to separate image from reality and spin from actuality in the media presidency of William Jefferson...

Denton and Woodward provide a newly updated revision of their classic in political communication. This pioneering text provides a systematic and comprehensive analysis of the role and function of communication in American politics.

A synthesis of some of the best writing in political communication from the fields of communication, political science, journalism, and history, this edition features completely new chapters on the topics of campaign management, congressional campaigns, politics and popular culture, and unofficial Washington. This edition also reflects updated...

Political campaigns are highly complex and sophisticated communication events: communication of issues, images, social reality, and persons. They are essential exercises in the creation, re-creation, and transmission of significant symbols through human communication. As voters and others involved with the campaigns attempt to make sense of the political environment, political bits of communication inform voting choices, world views, and legislative desires.

The essays in this book examine the key elements in that process throughout the 1996 presidential campaign. Each focuses on a...

This essay collection examines ethical concerns related to the traditional areas of political communication, including campaigns, media, discourse, and advertising, as well as new technologies, including the Internet. In total, the collection provides one of the few volumes to examine political ethics from an academic perspective rather than from a moralistic or rule orientation.

Bruce Gronbeck provides an assessment of presidential campaigns, arguing that ethical judgments of citizens are based on candidates' actions and motives, character, and competence. Ronald Lee explores...

What led up to the great debacle of the American 2000 presidential election? Denton and his colleagues analyze the presidential campaign with a special focus on key topics and elements of political communication. Their analyses go beyond the quantitative facts, electoral counts, and poll results, inspecting the nuts and bolts of what became one of the most controversial elections in American history.

Each chapter focuses on a specific area of political campaign communication, including: DEGREESL DEGREESL DEGREESDBLThe early campaign period DEGREESL DEGREESDBLThe nomination...

Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment.

Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and...

Denton, Holloway, and their contributors present analyses of communication strategies used in the Clinton administration, with a special focus on President Clinton's responses to the Lewinsky scandal and impeachment.

Chapters explore the Clinton administration's attempts to control his image through rhetorical and media strategies, his appeal to women voters, the changing image of Hillary Rodham Clinton, and Clinton's discourse on race. The second half of the book focuses on Clinton's responses to the Lewinsky scandal, media coverage and polling during the scandal, and...