The 2000 Presidential Campaign: A Communication Perspective

ISBN-13: 9780275971205 / Angielski / Miękka / 2002 / 304 str.

Jr. Robert E. Denton

Opis

What led up to the great debacle of the American 2000 presidential election? Denton and his colleagues analyze the presidential campaign with a special focus on key topics and elements of political communication. Their analyses go beyond the quantitative facts, electoral counts, and poll results, inspecting the nuts and bolts of what became one of the most controversial elections in American history.Each chapter focuses on a specific area of political campaign communication, including: DEGREESL DEGREESL DEGREESDBLThe early campaign period DEGREESL DEGREESDBLThe nomination process and conventions DEGREESL DEGREESDBLCandidate strategies DEGREESL DEGREESDBLPresidential debates DEGREESL DEGREESDBLPolitical advertising DEGREESL DEGREESDBLThe use of the Internet DEGREESL DEGREESDBLNews coverage DEGREESL DEGREESDBLPolitical cartoons of the campaign DEGREESL DEGREESL This definitive resource is ideal for scholars, students, the general public, and other researchers interested in