Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

Many developing countries have little choice but to buy into English as a path to ideological and material betterment.
Based on extensive fieldwork in Slovakia, Prendergast assembles a rich ethnographic study that records the thoughts, aspirations, and concerns of Slovak nationals, language instructors, journalists, and textbook authors who contend with the increasing importance of English to their rapidly evolving world. She reveals how the use of English in everyday life has becomes suffused with the terms of the knowledge and information economy, where language is manipulated for...

Whether you're just starting out or firmly entrenched in the field of informational video, you'll find this exciting new edition a scriptwriter's bible filled with stimulating examples and thought-provoking questions to unleash your creativity. You'll learn how to turn ideas into high-impact scripts-for corporate, medical, religious educational, and government videos. You'll be given a systematic, step-by-step approach to the creative process that you can adapt to virtually any situation. And you'll be shown proven techniques for communicating visually and writing for the ear, seven...

Thoughts and Utterances is the first sustained investigation of two distinctions which are fundamental to all theories of utterance understanding: the semantics/pragmatics distinction and the distinction between what is explicitly communicated and what is implicitly communicated.

• Features the first sustained investigation of both the semantics/pragmatics distinction and the distinction between what is explicitly and implicitly communicated in speech.

Media Messages and Public Health addresses the full range of methodological and conceptual issues involved in content analysis research, specifically focused on public health-related messages and behaviors. Uniquely tailored to the challenges faced by content researchers interested in the study of public health topics, coverage includes:

• Conceptual and methodological foundations involved in the practice of content analysis research used to examine public health issues.
• Measurement challenges posed by the broad range of media.

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Living Without the Screen provides an in-depth study of those American families and individuals who opt not to watch television, exploring the reasons behind their choices, discussing their beliefs about television, and examining the current role of television in the American family. Author Marina Krcmar answers several questions in the volume: What is television? Who are those people who reject it? What are their reasons for doing so? How do they believe their lives are different because of this choice? What impact does this choice have on media research? This volume provides a...

Dieses Buch prasentiert eine grundlegende Studie zur Koordination sprachlichen Handelns in der Chat-Kommunikation. Aufgrund des charakteristischen Einflusses der zugrunde liegenden Technologie erweist sich die Handlungskoordination im Chat- im Vergleich zu Gesprachen - als ein hochgradig individuelles Projekt. Eine Modellierung chatbasierter Kommunikation muss daher berucksichtigen, dass die Beteiligten ihre Handlungsplane nicht zur Laufzeit der Interaktion mit ihren Partnern abgleichen, sondern vielmehr mit dem, was sie - haufig erst zeitlich versetzt - als sprachliche Produkte auf ihren...

Gerard Goggin has produced an incisive and penetrating overview of the world according to mobiles. Covering sight, sound and status, plus a host of other issues, he provides a provocative analysis of how mobile communication gadgets come to play such a prominent role in our lives. Any scholar of New Media will want to read this book - James Katz, Department of Communication, Rutgers University, USA

With billions of users worldwide, the cell phone is not only a successful communications technology; it is also key to the future of media. Global...

This book provides an introduction to covering crises, considering practice issues and providing guidance in preparing for and responding to calamities. It offers a concise overview for journalism academics and practitioners of covering disasters not a "how to" handbook but a "how to prepare" reference to be used before a crisis occurs.

This essential resource is among the first to focus specifically and comprehensively on journalistic coverage of disasters. It demonstrates the application of scholarship and theory to professional practice, and includes a crash book template with...

The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that illustrate the need for intelligently conceived databases in organizations. Authors J.D. Applen and Rudy McDaniel explain how technical knowledge and rhetorical knowledge are symbiotic assets in the modern information economy, emphasizing that skilled...

The Rhetorical Nature of XML is the first volume to combine rhetoric, XML, and knowledge management in a substantive manner. It serves as a primer on XML and XML-related technologies, illustrating how the naming of XML elements can be understood as a rhetorical act, and detailing the essentials of knowledge management practices that illustrate the need for intelligently conceived databases in organizations. Authors J.D. Applen and Rudy McDaniel explain how technical knowledge and rhetorical knowledge are symbiotic assets in the modern information economy, emphasizing that skilled...