Visual Communication Research Designs

ISBN-13: 9780415988704 / Angielski / Miękka / 2008 / 312 str.

Kenney Keith

Opis

Visual Communication Research Designs provides a step-by-step guide for designing research involving visuals relevant to communications media. This volume explains the process from conceptualization to research questions, instrumentation, analysis, and reliability and validity checks. It also addresses the lack of sufficient methods to answer theoretical questions attending visual communication.

Spis treści

Table of Contents Contributors Preface Like an espresso but without the insomnia Putting your best cyberface forward Don’t talk about it; just draw it Reach out and hug someone We shall act and overcome, together Working for two universities 5,000 miles apart Traditions are group efforts to prevent the unexpected That story’s ridiculous; look, here’s what happened Everything you wanted to know, but were powerless to ask (by David Weintraub) Reel sex: A content interpretive analysis Glossary References Index

O autorze

Keith Kenney (Ph.D. Michigan State University) is an associate professor in the School of Journalism and Mass Communications at the University of South Carolina. He is the founding editor of Visual Communication Quarterly, and he served as an editor of the Handbook of Visual Communication. He continues to shoot documentary-style photographs and videos.