ISBN-13: 9780415988698 / Angielski / Twarda / 2008 / 312 str.
ISBN-13: 9780415988698 / Angielski / Twarda / 2008 / 312 str.
Providing a step-by-step guide for designing research involving visuals relevant to communications media, this volume explains the process from conceptualisation to research questions, instrumentation, analysis, and reliability and validity checks.