Kategoria BISAC: Language Arts & Disciplines >> Communication Studies

This volume applies postmodern theory to public relations, providing an alternative lens to public relations theory and practice and developing public relations theory within the context of postmodernism. Author Derina Holtzhausen focuses on two key issues and their application to public relations theory and practice: the postmodernization of society, and the possibilities postmodern theories offer to explain and understand public relations practice in today 's changing society. Holtzhausen's argument is that existing theory should be evaluated from a postmodern perspective to determine...

The book contains 40 articles written by forward-thinking speakers who presented their findings at the "Communicating European Research 2005" event which was organised by the European Commission in Brussels on 14-15 November 2005. The contents of this book clearly illustrate that a highly important element of research projects funded by the European Union is communication. Authors include scientists, journalists and communication professionals.

Renewing Rhetoric s Relation to Composition comprehensively examines the development of rhetoric and composition, using the writings of Theresa Jarnagin Enos as points of departure for studies of broader trends. Chapters explore such topics as the historical relations of rhetoric and composition, their evolution within programs of study, and Enos s research on gender. The volume presents the growing disjunction between rhetoric and composition and paints a compelling picture of the current state of both disciplines as well as their origins.

This volume acknowledges the influential role...

The relationship of knowledge and liberties in modern societies presents a multitude of fascinating issues that deserve to be explored more systematically. The production of knowledge is dynamic, and the conditions and practice of freedom is undergoing transformation. These changes ensure that the linkages between liberty and knowledge are always subject to changes. In the past, the connection between scientific knowledge, democracy, and emancipation seemed self-evident. More recently, the close linkage between democracy and knowledge has been viewed with skepticism.

This volume...

This volume deals with the human desire to live the good life, defined as seeking that which "is good, optimal, or ultimately desirable." While there may be different ways of achieving this goal, the pathways are similar in some ways. In exploring the ways in which these paths cross, Mortensen asserts that an ability to sustain optimal human relations--that is, healthy communication, interpersonal compatibility, and prosocial influence--is a standard against which the good life can be measured.

Optimal Human Relations explores the favorable conditions for human beings to...

Major campaigns to raise levels of literacy have taken place for centuries and share many common elements. But despite literary campaigns spanning over five decades, 860 million adults still lack minimal ability to read, write, and calculate. Why is literacy of such great importance and why have so many years of campaigning for it not been successful in fully overcoming this obstacle? National Literacy Campaigns and Movements explores these questions by examining campaigns in vastly different societies from a historical and comparative perspective.

The volume focuses on...

The Routledge Handbook of Applied Communication Research provides a state-of-the-art review of communication scholarship that addresses real-world concerns, issues, and problems. This comprehensive examination of applied communication research, including its foundations, research methods employed, significant issues confronted, important contexts in which such research has been conducted, and overviews of some exemplary programs of applied communication research, shows how such research has and can make a difference in the world and in people s lives.

The sections...