» książki » Design - Graphic Arts - Advertising
 |
Twentieth Century Design
ISBN: 9780192842046 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the...
The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known ...
|
cena:
115,02 zł |
 |
Newsletter Design: A Step-By-Step Guide to Creative Publications
ISBN: 9780471285922 / Angielski / Miękka / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who plan, design, or edit newsletters from the author of Newsletter Design, Edward A. Hamilton. Follow the advice of this designer of world-renowned publications and your newsletter will never land in the junk-mail pile. You'll learn techniques used by the most successful publications to attract readers and rivet their attention. Included in this step-by-step guide:
* Planning visual content * Fast-paced journalistic writing *... Newsletter Design A Step-by-Step Guide to Creative Publications "Make it dramatic. Make it readable. Make it believable." Words of advice to those who...
|
cena:
197,64 zł |
 |
French Fashion Illustrations of the Twenties: 634 Cuts from La Vie Parisienne
ISBN: 9780486254586 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Women's fashions of the 1920s continue to fascinate artists, couturiers, and students of fashion, who will welcome this treasury of French designs from that dazzling era. Carefully selected from rare issues of the famed French periodical La Vie Parisienne, over 630 royalty-free illustrations comprise a pictorial display of sophisticated couture embodying the seductive chic of the liberated woman.
Drawn with wit, flair, and charm, the line cuts depict slinky beauties in an immense variety of gowns, dresses, coats, suits, beachwear, lounging suits, capes, and other outfits. Carefully... Women's fashions of the 1920s continue to fascinate artists, couturiers, and students of fashion, who will welcome this treasury of French designs fro...
|
cena:
51,82 zł |
 |
930 Matchbook Advertising Cuts of the Twenties and Thirties
ISBN: 9780486295640 / Angielski / Miękka / 80 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Add period flair to a variety of graphic projects with rare cuts of advertising art promoting everything from women s accessories, quality baked goods and choice meats, to quality luggage, holiday getaways, Scientific Body Sculpturing and Dance Instruction by Experts. Practical, amusing an"
Add period flair to a variety of graphic projects with rare cuts of advertising art promoting everything from women s accessories, quality baked goods...
|
cena:
47,48 zł |
 |
Advertising Outdoors: Watch this Space!
ISBN: 9780714843865 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.
This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of comme...
|
cena:
137,01 zł |
 |
Signs and Symbols: An Illustrated Guide to Their Origins and Meanings
ISBN: 9780756633936 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, illustrations, and photography. Grouped thematically and comprehensively cross-referenced.
From simple shapes and colors to gods, mythical beasts, sacred rituals, and global branding, over 2,000 signs and symbols are explained through text, ...
|
cena:
112,75 zł |
 |
Great Street Art: Reggae, Blues, and World Beat Posters, 1977-1989: Reggae, Blues, and World Beat Posters, 1977-1989
ISBN: 9780764322716 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bob Marley died in 1981, but the interest he generated in the raggae, blues, and world beat music continued to grow. Around the world local bands sprang up and clubs began to feature the music to ever-increasing numbers of patrons. To advertise these events hundreds of posters were hung on telephone poles, vacant walls, and shop windows. Made on photocopiers and litho presses, by local artists, they have the edge that comes from needing to catch one's attention with a minimum of expense. The result is raw, "in-your-face" street art that captures the spirit of a generation. Victor Burleigh has...
Bob Marley died in 1981, but the interest he generated in the raggae, blues, and world beat music continued to grow. Around the world local bands spra...
|
cena:
153,71 zł |
 |
Chinese Label Art: 1900-1976
ISBN: 9780764323799 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Combining wonderful graphics with fascinating history, this book is a showcase of outstanding Chinese label, packaging, and advertising art created between 1900 and 1976. These stunning images came from cities in China such as Canton and Shanghai, as well as places beyond the border such as Hong Kong, Macau, and Singapore, where large Chinese populations thrived and commercial ties to the West were strong. Export and domestic products include tea, medicine, food, cosmetics, cigarettes, dyes, matches, phonograph records, firecrackers, religious items, and more. Their labeling presents a...
Combining wonderful graphics with fascinating history, this book is a showcase of outstanding Chinese label, packaging, and advertising art created be...
|
cena:
203,13 zł |
 |
Firearms and Tackle Memorabilia
ISBN: 9780887403323 / Angielski / Twarda / 124 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Among the most beautifully executed and highly collectible advertising art is that related to firearms and fishing tackle. Companies like Winchester, Remington, Colt, Dupont, Marlin, Bristol and many others took great care and went to great expense to promote their products. Among the artists engaged to create the images were N.C. Wyeth, E. Osthaus, A.B. Frost, Remington, and A. Russell. This beautiful new book, in full color, captures the power of these images in a way that has never been done in book form before. Designed for the enthusiasts and collector, it has gives the information in a...
Among the most beautifully executed and highly collectible advertising art is that related to firearms and fishing tackle. Companies like Winchester, ...
|
cena:
203,13 zł |
 |
The Neon Superguide Complete How-To Manual
ISBN: 9780963421944 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The "Neon Superguide Complete How-To Manual" is the successor to the Neon Principles reference and Neon Principles Workbook. This 216-page handbook combines the previous guides with upgraded-updated illustrations and text, more helpful photos and three new chapters - more than one hundred fifty pictures, tables and illustrations in all. It also includes additional exercises, savvy tips and tricks, and eight authoritative articles first printed in Sign Builder Illustrated Magazine.
The "Neon Superguide Complete How-To Manual" is the successor to the Neon Principles reference and Neon Principles Workbook. This 216-page handbook co...
|
cena:
164,57 zł |
 |
hi-res!: amantes sunt amentes
ISBN: 9783899550757 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Jedno z nejvýznamějších současných anglických grafických studií Hi-Res! představuje publikace doplněná DVD na příkladech prací pro firmy Nokia, Sony, Toyota, MVT či Diesel až po hudebníky Massive Attack atd.
Over the last years, Hi-ReS! has established itself as one of the world’s leading studios in the realisation and implementation of sophisticated interactive commercial projects. Its strength lies not only in its masterful linear storytelling, but also in its creation of sensual interactive experiences that pair an artistic, tongue-in-cheek approach with strong... Jedno z nejvýznamějších současných anglických grafických studií Hi-Res! představuje publikace doplněná DVD na příkladech prací pro firm...
|
cena:
308,83 zł |
 |
The Art of Reform in Eleventh-Century Flanders: Gerard of Cambrai, Richard of Saint-Vanne and the Saint-Vaast Bible
ISBN: 9789004150973 / Angielski / Twarda / 363 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Using the political and theological writings of the eleventh-century churchmen Gerard of Cambrai and Richard of Saint-Vanne, this study argues that the Flemish Saint-Vaast Bible's illuminations defended the continued hegemony of the then embattled offices of King and Bishop.
Using the political and theological writings of the eleventh-century churchmen Gerard of Cambrai and Richard of Saint-Vanne, this study argues that th...
|
cena:
557,17 zł |
 |
Imaging in Advertising: Verbal and Visual Codes of Commerce
ISBN: 9780415978811 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal... The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising s... |
cena:
704,29 zł |
 |
Neuland
ISBN: 9788496954564 / Angielski / Miękka / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. German graphic design has undergone a dramatic metamorphosis in recent years. Young professionals and students have been demonstrating heightened technical skills and strong, individualistic styles. The emerging design generation has broken with cultural and geographical boundaries, entering the international arena and competing with cutting edge design icons worldwide. As the scope and depth of this exciting development has been under recognised, Neuland documents the future of German graphic design by presenting the best work of up-and-coming designers and design studios. This book compiles...
German graphic design has undergone a dramatic metamorphosis in recent years. Young professionals and students have been demonstrating heightened tech...
|
cena:
86,51 zł |
 |
Label Art of the Chinese World, 1890-1976
ISBN: 9780764340314 / Angielski / Twarda / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Enticing, eye catching, and artistic, the graphic art of product labels from years past also offers clues to understanding the contemporary culture and ways of life of everyday consumers. Here is a showcase of remarkable packaging and advertising art created from 1890 through 1976, primarily in Canton, Shanghai, Hong Kong, Macau, and other cities of large Chinese populations. Included are more than 400 different labels for products as diverse as tea, medicines, foods, cosmetics, cigarettes, harmonicas, fabrics, matches, phonograph records, firecrackers, and incense. Designers and historians...
Enticing, eye catching, and artistic, the graphic art of product labels from years past also offers clues to understanding the contemporary culture an...
|
cena:
203,13 zł |
 |
Packaging Design
ISBN: 9783037681398 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirements and cost effectiveness. This title presents many examples of contemporary solutions that are on a par with some of the packaging legends like the sculptural shape of a Coca-Cola bottle.
Product packaging has first of all to fulfill functional demands such as structural stability, air-tightness or air-permeability, information requirem...
|
cena:
164,47 zł |
 |
The Fundamentals of Digital Advertising
ISBN: 9782940496075 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Fundamentals of Digital Advertising is an informative introduction to advertising today. It explains the modernization of the advertising industry by examining the wide array of forms that digital advertising now takes, as well as looking at the trends and technologies which are likely to be used in the future. Focusing on real-life examples, it looks at how advertising creatives have responded to the different demands of digital campaigns, giving a crucial insight into this dynamic industry. The text guides students through the exciting world of online and interactive... The Fundamentals of Digital Advertising is an informative introduction to advertising today. It explains the modernization of the advertisin... |
cena:
140,81 zł |
 |
Hand-Painted Signs of Kratie
ISBN: 9781478388715 / Angielski / Miękka / 140 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Save money on this book by buying direct from the author at http: //kratie.ghostsigns.co.uk Flying pigs, retro hairstyles and hand grenades are among some of the images found in this book celebrating the art and craft of Cambodia's hand-painted advertising. The book introduces the signs, the people who paint them, and explores their links to Cambodian art, culture and history. The stories of the signs and their makers are inseparable from events in Cambodia over the last 40 years, notably the impact of the infamous Khmer Rouge regime. This crushed both art and commerce, the two spheres of...
Save money on this book by buying direct from the author at http: //kratie.ghostsigns.co.uk Flying pigs, retro hairstyles and hand grenades are among ...
|
cena:
134,51 zł |
 |
Imaging in Advertising: Verbal and Visual Codes of Commerce
ISBN: 9780415978828 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising spreads images that shape how people live their lives. While scholarship on visual images has advanced our understanding of the role of advertising in society, for example in revealing how images of extremely thin female models and athletic heroes shape ideals and aspirations, images circulated through lagnuage codes--or "verbal images"--in advertising have received less attention. Imaging in Advertising explores how the verbal... The dominance of advertising in everyday life carries potent cultural meaning. As a major force in the rise of "image based culture," advertising s... |
cena:
187,76 zł |
 |
Basics Advertising 01: Copywriting
ISBN: 9782940373680 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images that occur within creative ad concepts. It contains numerous visual examples demonstrating the variety of work with which copywriters are involved, supported by in-depth discussion and analysis to help the reader understand why certain adverts work well. Packed with practical exercises, as well as tips and guidance on how to generate ideas and think creatively, this book will help you to communicate effectively with your target audience -... This book highlights the importance of thinking both verbally and visually, taking into account the key relationship between the words and images t... |
cena:
125,15 zł |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
