The most famous designs of the twentieth century are not those in museums, but in the marketplace. The Coca-Cola bottle and McDonald's logo are known the world over and may tell us more about our culture than a narrowly-defined canon of classics. One of the world's foremost design historians, Jonathan Woodham takes a fresh look at the wider issues of design and industrial culture throughout Europe, Scandinavia, North America, and the Far East. Drawing on the most up-to-date scholarship, he explores themes such as national identity, the "Americanization" of ideology and business methods, the...

Marking the 50th anniversary of the Britain Can Make It (BCMI) exhibition, this collection of essays, documents and commentaries is a
re-examination of a major design initiative in the immediate post-war period. BCMI encapsulated many of the problems which the
newly-founded Council of Industrial Design was to face over the following decades: the tensions between a state-funded body, with its metropolitan bias, and British manufacturing industry located in the industrial regions; persuading the public that "good" modern design had a key role in everyday life; and the manifestation of...