Kategoria BISAC: Design >> Graphic Arts - Advertising

Art Direction examines the key techniques, approaches and 'secrets' involved in the development of creative advertising concepts. Mahon provides tips on how to use surprise, simplicity, provocation and visual drama to communicate the advertising message.

The book examines the process of visualizing and exploring different ideas, and discusses the use of moving image, photography, illustration and typography to realize these ideas. It also explores the use of different advertising media, from traditional formats to new and alternative channels of communication.

Idea generation is arguably the most vital part of the advertising process - and can be the most demanding. This book provides an essential introduction to the process of generating creative advertising ideas and concepts, and looks at the various obstacles that can stop ideas from forming - before exploring in detail a range of effective ways to break through creative blocks.

Ideation examines different ways of visualizing and communicating ideas, explores key approaches used by international and memorable advertising campaigns and details a vast range of methods that you...

The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.

This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.

Interviews with leading practitioners, exercises...

-Researching your client and your audience
-What makes an ad successful
-Getting the audience's attention in a crowded marketplace
-Researching your client and your audience
-The importance of consistent branding and identity
-The difference between print...

Beautifully illustrated with over 1000 colour images, the 29th edition of the Epica Book showcases more than 850 creative projects honoured in the 2015 Epica Awards - including fascinating background stories on all the latest Epica d'Or winners.

Featuring work from communication agencies, film production companies, media consultancies, photographers and design studios, the Epica Book is a unique source of information and inspiration for all those interested in contemporary worldwide advertising trends.

What is grayscale coloring? Simply put, it is an easy and amazing way to add professional shading to your coloring, without having to add the shade yourself The complex gray tones add variance and depth to your art, taking your adult coloring to the next level, resulting in pictures you'll be proud to share. Includes 24 beautiful photos Printed on one side only Full size (8.5"x 11"), pure white 60lb. paper

Experience Design is paramount in today's creative industry. Imagination is becoming the ultimate canvas for connecting people to brands, products, and ideas. Being able to direct human perception is becoming a desirable competence. This book explores psychology, purpose, and human endeavour, and how to apply this in Experience Design.

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher,...

Communications Writing and Design is an integrated, project-based introduction to effective writing and design across the persuasive domains of communication.

• Build a strong foundation of core writing and design skills using professionally-designed examples that illustrate and reinforce key principles
• Readers learn and analyze techniques by creating 15 projects in marketing, advertising, PR, and social media with the help of strategy suggestions, practical tips, and professional production techniques
• Written by an experienced professional and teacher,...

This classic, mid-century reference from the golden age of advertising is a comprehensive sourcebook for the use of lettering in graphic design.

Featuring a wide breadth of examples from lipstick ads to film posters and billboards, Letter Design in the Graphic Arts analyzes the ways in which type can effectively contribute to design layouts and identifies errors that can detract from the success of an advertisement. Lengthy, detailed interviews with designers, artists, and account executives add to the value of this remarkable book.

With large photos of actual...