Advertising Outdoors: Watch this Space!

ISBN-13: 9780714843865 / Angielski / Miękka / 2004 / 240 str.

David Bernstein

Opis

This book focuses on the history and development of outdoor advertising since the beginning of the 19th century. The author examines the rise of commercial art, the development of advertising as a discipline and an industry and the role it plays in modern life, also making reference to examples of successful ad campaigns.

O autorze

David Bernstein was Creative Director of three major international agencies before founding his own agency, The Creative Business. He has been awarded the Advertising Association's Mackintosh Medal for professional and public services to advertising.