Kategoria BISAC: Computers >> Internet - Social Media

This book explores identity management practices employed by young gay social media users in the context of convergence between niche sites like Gaydar and more mainstream sites like Facebook. Cassidy considers key public issues such as participatory reluctance, online privacy, and digital equality from the perspective of a demographic currently underrepresented in social media research. The findings provide critical insights for those interested in the trajectory of gay men's digital culture, social networks and LGBT mental health, and the nature of multi-sited identity management in...

It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat...

It is often argued that contemporary media homogenize our thoughts and actions, without us being fully aware of the restrictions they impose. But what if the problem is not that we are all synchronized to the same motions or moments, but rather dispersed into countless different emotional micro-experiences? What if the effect of so-called social media is to calibrate the interactive spectacle so that we never fully feel the same way as other potential allies at the same time? While one person is fuming about economic injustice or climate change denial, another is giggling at a cute cat...

This undergraduate textbook adopts the perspective of organizations - not individuals - and clarifies the impact of social media on their different departments or disciplines, while also exploring how organizations use social media to create business value. To do so, the book pursues a uniquely multi-disciplinary approach, embracing IT, marketing, HR and many other fields. Readers will benefit from a comprehensive selection of current topics, including: tools, tactics and strategies for social media, internal and external communication, viral marketing campaigns, social CRM, employer...

This book explores the culture of performance anxiety in the media-saturated contemporary world. It uses comparative case studies including film, social media, and popular music to examine the ways that personal concern regarding self-presentation becomes transformed into shared cultural expressions through the use of media technologies.

Meet the World's Largest Career and Networking Site: LinkedIn

LinkedIn is dominating the world of business-based networking, yet many of its users don't know how to make the most of it, while others are hesitant to join yet another social network. Whether you're a job seeker, an employer in search of new talent, or a business looking to boost your visibility, make LinkedIn your social network of choice, this book your guide.

LinkedIn: Tell Your Story, Land the Job will help you: Learn tips and tricks for building a strong LinkedIn profile, optimized for discovery Write a concise...

In today's world where an organization's prospect has access to more information about the industry, key firms within that industry, and customer testimonials of those using products and services from companies in the industry, how can any organization stand out? In some industries, buyers have conducted 75 percent of their research on the Internet prior to talking to any firms to make their purchasing decisions. How do you make sure that you are not only at the table, but have a strong seat at it? It's simple. Two words: thought leadership.

With the changing environment that...

The Entrepreneur’s Garden is an insightful and compelling book exploring the nine essential relationships that business owners need to master to be successful while keeping and growing their passion for what they do. The story follows an entrepreneur named Sally who started her own business. While things begin well, she soon finds herself grappling with growing her company. Realizing that she needs to change her approach or give up on her business reaching the next level, she sets her intentions on finding a mentor. Sally meets Dee, who enters her life as a mentor just when...

Many users of the Internet are aware of bots: automated programs that work behind the scenes to come up with search suggestions, check the weather, filter emails, or clean up Wikipedia entries. More recently, a new software robot has been making its presence felt in social media sites such as Facebook and Twitter the socialbot. However, unlike other bots, socialbots are built to appear human. While a weatherbot will tell you if it's sunny and a spambot will incessantly peddle Viagra, socialbots will ask you questions, have conversations, like your posts, retweet you, and become your...