Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.

Examines the endeavours of the digitalization of skill development initiatives for sustainable and inclusive growth and development of organisations and economies worldwide. Featuring coverage on a broad range of topics such as social media, online teaching, and e-learning, this book is geared towards academics, researchers, and students.