Managing Public Relations and Brand Image through Social Media

ISBN-13: 9781522503323 / Angielski / Twarda / 2016 / 380 str.

Anurag Singh; Punita Duhan

Opis

Provides the latest research and theoretical framework necessary to find ease in the shifting public relations and reputation management worlds. It provides an overview of the tools and skills necessary to deftly sidestep public affronts and to effectively use online outlets to enhance an organisation's visibility and reputation.