Green Consumerism: Perspectives, Sustainability, and Behavior

ISBN-13: 9781774631836 / Angielski / Miękka / 2021 / 380 str.

Ruchika Singh Malyan; Punita Duhan

Opis

This new volume provides a holistic understanding the importance of promoting green products and discusses consumers’ buying intentions and decisions. The chapters consider consumer behavior theory in the context of green or ecologically friendly products from both the academic and business perspectives.

Spis treści

Green Marketing: The Next Marketing Revolution. Green Pricing the Journey Until Now and the Road Ahead. A Green Consumerism Study of Academic Publications in Scientific Journals Indexed in the Web of Science and Scopus. Green Consumer Behavior. Green Practices for Green(er) Living: The Road Ahead. Determinants of Consumer Purchase Intention for Solar Products. Environmentally Conscious Consumer Behavior and Green Marketing: An Analytical Study from the Indian Market. Empirically Examining Green Brand Associations to Gain Green Competitive Advantage through Green Purchasing Intentions. Sustainable Green Marketing: A Trend of Consumerism. Analyzing Long-Term Benefits in the Face of Higher Upfront Costs of Green Affordable Housing: A Study of Ghaziabad, UP (India). Innovation in Green Practices: A Tool for Environment Sustainability and Competitive Advantage. Communicating Sustainability and Green Marketing: An Emotional Appeal. Eco-Awareness: Imbibing Environmental Values in Consumers. Environmental Marketing and Education. Going Green: Toward Organic Farming and a Plastic-Free Eco-Friendly Lifestyle. Effective Utilization of Renewable Biomaterials for the Production of Bio-Ethanol as Green Biofuel: A Concept for the Development of Sustainable Green Technology.

O autorze

Ruchika Singh Malyan, PhD, MBA, is a faculty member of Business Administration at Meera Bai Institute of Technology, operational under the Department of Training and Technical Education, Government of NCT of Delhi, for the past six years. Prior to her current position, she gained experience working as an advertising and marketing communications professional in the industry. As an academician, she has attended various national and international seminars and conferences, published research papers with prestigious national and international publishers, and presented research papers at various international conferences.

Punita Duhan, MBA, is a faculty member in Business Administration at the Meera Bai Institute of Technology, operating under the Department of Training and Technical Education, Government of NCT of Delhi, India. She has published more than 12 research papers with prestigious national and international publishers and has also published an edited book, Managing Public Relations and Brand Image through Social Media. Another book, Radical Reorganization of Existing Work Structures Through Digitalization, is in press. She is also on editorial boards of several prestigious peer-reviewed journals.