Kategoria BISAC: Computers >> Internet - Social Media

A best-selling Pinterest marketing book from a best-selling author on Internet marketing: Jason McDonald

Pinterest is a 'must do' social media for any marketer or businessperson in retail, do-it-yourself / crafts / hobbies, and/or the female shopping demographic. With its unique concept of 'idea boards, ' Pinterest allows users to brainstorm ideas for their next camping trip, the ideal products to buy for their college dorm room or destination wedding, ways to be a better knitter, and even dog...

We can't imagine our lives without the Internet. It is the tool of our existence; without it we couldn't work, plan our social and leisure activities, and interact with friends. The Internet's influence on contemporary society extends across every aspect of our personal and professional lives, but how has this altered us in psychological terms? How are we to understand how the Internet can promote enormous amounts of caring and kindness to strangers and yet be the source of unremitting acts of terror?

This book, grounded in the latest cutting-edge research, enhances our...

We can't imagine our lives without the Internet. It is the tool of our existence; without it we couldn't work, plan our social and leisure activities, and interact with friends. The Internet's influence on contemporary society extends across every aspect of our personal and professional lives, but how has this altered us in psychological terms? How are we to understand how the Internet can promote enormous amounts of caring and kindness to strangers and yet be the source of unremitting acts of terror?

This book, grounded in the latest cutting-edge research, enhances our...

A best-selling Facebook marketing book from a best-selling author on Internet marketing: Jason McDonald

Facebook is the world's largest social media, with over one billion users and climbing. Your customers are on Facebook, your competitors are on Facebook, and even more important your potential customers are on Facebook. Small businesses and large businesses alike can leverage Facebook for amazing free marketing opportunities

A best-selling LinkedIn marketing book from a best-selling author on Internet marketing: Jason McDonald

LinkedIn is the world's largest business-to-business social media, with over 350 million users and climbing. Your customers are on LinkedIn, your competitors are on LinkedIn, your business connections are on LinkedIn, and people are even in 'learning mode' about your industry on LinkedIn. Small businesses and large businesses - especially those that sell business-to-business - can leverage LinkedIn for...

A best-selling YouTube marketing book from a best-selling author on Internet marketing: Jason McDonald

YouTube dominates social media - both as the content that you share on Facebook, Twitter, LinkedIn and other platforms and as a social media platform in its own right. YouTube is the No. 2 search engine, after Google and before Bing. Amidst the cat videos and Rihanna videos, you can find AMAZING marketing opportunities on YouTube - from supporting your website and other social media efforts to being...

A best-selling Yelp / Local marketing book from a best-selling author on Internet marketing: Jason McDonald

Local review sites such as Yelp, Google+, TripAdvisor and others have become THE way that consumers identify vendors of interest. If you have a local pizza restaurant in Toledo, Ohio, or Tulsa, Oklahoma, you probably already know this. But it's also true for attorneys or plumbers, massage therapists or local florists: local reviews sites like Yelp are...

The importance of social media as a way to monitor an electoral campaign is well established. Day-by-day, hour-by-hour evaluation of the evolution of online ideas and opinion allows observers and scholars to monitor trends and momentum in public opinion well before traditional polls. However, there are difficulties in recording and analyzing often brief, unverified comments while the unequal age, gender, social and racial representation among social media users can produce inaccurate forecasts of final polls. Reviewing the different techniques employed using social media to nowcast and...

Social Media for Fashion Marketing enables students to explore how social network platforms continue to alter digital communication and have an impact on the marketing strategies employed by the fashion industry. It also crucially equips readers with the know-how to examine current industry trends in social media marketing, such as the impact of new technologies, digital influencers, analytics and SEO on the fashion cycle and on consumer behaviour.

This book uniquely explores how social media marketing platforms are utilized and integrated by fashion industry professionals to...