Social media is a field of growing importance in our understanding of society, business and education. Emerging from the rapid adoption of internet technologies, social media is liable to grow even more ubiquitous, as the smart phone, tablet and other mobile platforms proliferate. Social media is of intense interest to business, the public sector, educators and analysts both as an exciting way of harnessing technology and widening participation, but also as the generator of big data - which offers a wealth of content for analysis. Leading Issues in Social Media seeks to further our...