Kategoria BISAC: Computers >> Business & Productivity Software - Business Intelligence

Social media has provided endless opportunities for marketers, fuelling their desire to learn more about their consumers through this dynamic online environment. Yet many organisations are finding it difficult to create effective marketing strategies, making decisions that are based on research that is highly focused on the nature and boundaries of social media. The changing behaviour of consumers, variety of platforms and changing culture indicates that much of the research around this topic is still highly fragmented. Social Media in the Marketing Context: A State of the Art Analysis...

This book is published under a CC BY-NC 4.0 license. The editors present essential methods and tools to support a holistic approach to the challenge of system upgrades and innovation in the context of high-value products and services. The approach presented here is based on three main pillars: an adaptation mechanism based on a broad understanding of system dependencies; efficient use of system knowledge through involvement of actors throughout the process; and technological solutions to enable efficient actor communication and information handling.

The book provides readers with a...

Annual Reports in Computational Chemistry provides timely and critical reviews of important topics in computational chemistry as applied to all chemical disciplines. Topics covered include quantum chemistry, molecular mechanics, force fields, chemical education, and applications in academic and industrial settings. Focusing on the most recent literature and advances in the field, each article covers a specific topic of importance to computational chemists.

• Includes timely discussions on quantum chemistry and molecular mechanics
• Covers force fields, chemical...

Machine learning has finally come of age. With H2O software, you can perform machine learning and data analysis using a simple open source framework that's easy to use, has a wide range of OS and language support, and scales for big data. This hands-on guide teaches you how to use H20 with only minimal math and theory behind the learning algorithms.

If you're familiar with R or Python, know a bit of statistics, and have some experience manipulating data, author Darren Cook will take you through H2O basics and help you conduct machine-learning experiments on different sample data...

This is the first book to explore how Semantic Web technologies (SWTs) can be used to create intelligent engineering applications (IEAs). Technology-specific chapters reflect the state of the art in relevant SWTs and offer guidelines on how they can be applied in multi-disciplinary engineering settings characteristic of engineering production systems. In addition, a selection of case studies from various engineering domains demonstrate how SWTs can be used to create IEAs that enable, for example, defect detection or constraint checking.

Part I Background and Requirements of...

Predictive Modeling of Drug Sensitivity gives an overview of drug sensitivity modeling for personalized medicine that includes data characterizations, modeling techniques, applications, and research challenges. It covers the major mathematical techniques used for modeling drug sensitivity, and includes the requisite biological knowledge to guide a user to apply the mathematical tools in different biological scenarios.

This book is an ideal reference for computer scientists, engineers, computational biologists, and mathematicians who want to understand and apply multiple...

Deep learning is providing exciting solutions for medical image analysis problems and is seen as a key method for future applications. This book gives a clear understanding of the principles and methods of neural network and deep learning concepts, showing how the algorithms that integrate deep learning as a core component have been applied to medical image detection, segmentation and registration, and computer-aided analysis, using a wide variety of application areas.

Deep Learning for Medical Image Analysis is a great learning resource for academic and industry researchers in...

This book gathers together, in a new way, established and contemporary thinking about how to get the best out of information technology and information systems investments. Working managers who are beset by the complexities of information management in the age of Big Data and the Social Web, and students who are trying to make sense of information management in a chaotic world that is more and more driven by the Internet, will all benefit from this new treatment of a long-standing and problematic domain. Importantly, the book reveals and clarifies the dependencies that exist between the...

The Role of Information Professionals in the Knowledge Economy: Skills, Experiences, Practices and Strategies presents the tools that are necessary for the acquisition and development of a scientific culture. The work and profile of the information professional is no longer limited to the world of libraries.

In countries with developing and peripheral economies that are seeking to reduce dependence on knowledge generated by rich countries it is necessary to develop and foster new professional profiles with high expertise in knowledge generation and management in order to...

This book demonstrates the use of a wide range of strategic engineering concepts, theories and applied case studies to improve the safety, security and sustainability of complex and large-scale engineering and computer systems. It first details the concepts of system design, life cycle, impact assessment and security to show how these ideas can be brought to bear on the modeling, analysis and design of information systems with a focused view on cloud-computing systems and big data analytics. This informative book is a valuable resource for graduate students, researchers and industry-based...

Application Performance Management (APM) in the Digital Enterprise enables IT professionals to be more successful in managing their company's applications. It explores the fundamentals of application management, examines how the latest technological trends impact application management, and provides best practices for responding to these changes.

The recent surge in the use of containers as a way to simplify management and deploy applications has created new challenges, and the convergence of containerization, cloud, mobile, virtualization, analytics, and automation is...

Digital Participation through Social Living Labs connects two largely separate debates: On the one hand, high speed internet access and associated technologies are often heralded as a means to bring about not only connectivity, but also innovation, economic development, new jobs, and regional prosperity. On the other hand, community development research has established that access by itself is necessary but not sufficient to foster digital participation for the broadest possible range of individuals.

Edited by leading scholars from the fields of education, youth studies,...