Kategoria BISAC: Business & Economics >> E-Commerce - General (see also Computers - Electronic Commerce)

This book presents the latest research and recent studies in the field of national brand and private label marketing. It covers a wide range of topics, including retailing, marketing, general business, psychology, economics and statistics. It addresses diverse areas of application, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer motivation, online communities, economic crisis, strategies in growth and mature private labels. The contributions are organized according to the following themes: consumer behaviour, strategic decisions, branding,...

Secrets of Online Entrepreneurs is the ultimate 'how to' guide for creating, building, and selling an online business. Packed with inspiring stories of how some of Australia's most successful online entrepreneurs built their businesses, these internet mavericks will reveal the secrets of their success and provide valuable insights into how anyone with a hobby, passion, or innovative business idea can take advantage of the vast opportunities that a global market now...

EVE Online is a socially complex, science-fiction-themed universe simulation and massively multiplayer online game (MMOG) first released in 2003. Notorious for its colossal battles and ruthless player culture, it has hundreds of thousands of players today. In this fascinating book, scholars, players, and EVE's developer (CCP Games) examine the intricate world of EVEOnline--providing authentic accounts of lived experience within a game with more than a decade of history and millions of "real" dollars behind it.

Internet Spaceships Are Serious...

Angesichts der Tatsache, dass Millionen personenbezogener Daten von zentralisierten Portalen gestohlen oder dass Millionen von Fahrzeugen mit der gleichen Software manipuliert werden, mussen Chancen skalierbarer Geschaftsmodelle von skalierbaren Risiken abgekoppelt werden, um Wirtschaftsbereiche zu sichern und zu stabilisieren. Der Autor erlautert im Rahmen einer interdisziplinaren Betrachtungsweise gesellschaftliche, rechtliche, organisatorische und technische Aspekte. Er analysiert Wertschopfungsketten, liefert handhabbare Modelle und Vorgehensweisen fur Wirtschaft, Politik und...

Valued at more than $25 billion following its U.S. IPO in 2014, JD.com (Jingdong) is China's largest e-commerce company by revenue. It leads the way in sales of consumer electronics, books, apparel, fresh foods and countless other items that the company stores in its own warehouses and ships through its own homegrown, nationwide logistics network. With the author's unprecedented access to the inner workings of JD.com, including its founder, Richard Liu, key executives, partners, investors and other main players, this book offers the most detailed examination yet of the success behind one...

This book explores the impact of design science and design thinking on tourism planning, gathering contributions from leading authorities in the field of tourism research and providing a comprehensive and interconnected panorama of cutting-edge results that influence the current and future design of tourist destinations.

Since its introduction in 2009, Bitcoin has been widely promoted as a digital currency that will revolutionize everything from online commerce to the nation-state. Yet supporters of Bitcoin and its blockchain technology subscribe to a form of cyberlibertarianism that depends to a surprising extent on far-right political thought. The Politics of Bitcoin exposes how much of the economic and political thought on which this cryptocurrency is based emerges from ideas that travel the gamut, from Milton Friedman, F.A. Hayek, and Ludwig von Mises to Federal Reserve conspiracy...

'Business ecosystem' is a frequently used concept to describe the unique competitive advantages of Google, Microsoft and Intel, and is frequently mentioned in the popular press to explain the success of Chinese pioneers such as Alibaba. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the strategic challenges.

The book takes the growth and transformation of Alibaba's business ecosystem as a focus case to explore the above topics. Alibaba's ecosystem rapidly developed in less than 20 years and transformed...

'Business ecosystem' is a frequently used concept to describe the unique competitive advantages of Google, Microsoft and Intel, and is frequently mentioned in the popular press to explain the success of Chinese pioneers such as Alibaba. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the strategic challenges.

The book takes the growth and transformation of Alibaba's business ecosystem as a focus case to explore the above topics. Alibaba's ecosystem rapidly developed in less than 20 years and transformed...