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Kategoria BISAC: Business & Economics >> E-Commerce - General (see also Computers - Electronic Commerce)
ilość książek w kategorii: 1434
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Advances in National Brand and Private Label Marketing: Third International Conference, 2016
ISBN: 9783319399454 / Angielski / Miękka / 161 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels. This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions ... |
cena:
403,47 |
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Concurrent Enterprising: Toward the Concurrent Enterprise in the Era of the Internet and Electronic Commerce
ISBN: 9781461368236 / Angielski / Miękka / 197 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Concurrent Enterprising: Toward the Concurrent Enterprise in the Era of the Internet and Electronic Commerce presents the concurrent enterprise business model and concurrent enterprising approach, which is emerging as a crucial challenge for organizations in all geographical locations and economic sectors. To achieve this goal, this book deals with the main aspects of the merging context in which enterprises are doing business. This context is characterized by the fastest-spread information and communication technologies (ICT) that constitute the new infrastructure of the...
Concurrent Enterprising: Toward the Concurrent Enterprise in the Era of the Internet and Electronic Commerce presents the concurrent...
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cena:
605,23 |
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E-Business-Management
ISBN: 9783642625817 / Niemiecki / Miękka / 364 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In kurzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es verandert die Unternehmenslandschaft im ganzen und hat zugleich Auswirkungen auf die verschiedenen Bereiche in Unternehmen. Fuhrende Fachvertreter aus Europa und den USA liefern in diesem Buch Ansatze, die fur das Management des E-Business herangezogen werden konnen. Analysiert werden u. a. die strategische Ausrichtung der New Economy, die Markenfuhrung im Internet, die Veranderung klassischer Vertriebsstrukturen durch das Internet, Nutzen und Schwachen der E-Education, Auswirkungen des Online-Banking...
In kurzester Zeit hat sich das E-Business zu einem festen Marktbestandteil entwickelt. Es verandert die Unternehmenslandschaft im ganzen und hat zugle...
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cena:
207,25 |
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Contemporary Issues in Taxation Research
ISBN: 9780754631422 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book is based upon papers presented at the 10th Annual Conference of the Tax Research Network held at the University of Birmingham, United Kingdom, in September 2000. The book covers four discrete areas namely compliance, e-commerce and taxation, international taxation and taxation within the European Union, and value added tax, and focuses within those areas on issues of topical and continuing interest. In an introductory chapter, the editors provide an overview of the subject matter of each of the substantive chapters (of which there are eleven). They conclude by seeking to extrapolate...
This book is based upon papers presented at the 10th Annual Conference of the Tax Research Network held at the University of Birmingham, United Kingdo...
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cena:
707,28 |
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Social Media Marketing
ISBN: 9781118489925 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
898,49 |
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The Everything Store: Jeff Bezos and the Age of Amazon
ISBN: 9780316219280 / Angielski / Miękka / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, New Republic Amazon.com's visionary founder, Jeff Bezos, wasn't content with being a bookseller. He wanted Amazon to become the everything store, offering limitless selection and seductive convenience at disruptively low prices. To do so, he developed a corporate culture of relentless ambition and secrecy that's never been cracked. Until now. Brad Stone enjoyed unprecedented access to current and former Amazon...
"An immersive play-by-play of the company's ascent.... It's hard to imagine a better retelling of the Amazon origin story." -- Laura Bennett, ...
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cena:
83,81 |
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Strategic Management and Online Selling : Creating Competitive Advantage with Intangible Web Goods
ISBN: 9780415652001 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed via the world wide web, Strategic Management and Online Selling also covers immaterial products and online news information or home banking. Considering how firms with similar specific characteristics are able to realize competitive advantages, this topical book discusses an area of particular contemporary importance and increasing academic study.
Focusing on Business to Customer (B2C) internet business, and on firms that offer intangible products and/or services that can be directly consumed vi...
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cena:
224,33 |
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Mobile Commerce: Strategien, Geschäftsmodelle, Fallstudien
ISBN: 9783642627286 / Niemiecki / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschaftsprozesse zu verbessern und zu erweitern, oder um neue Geschaftsfelder zu erschliessen. Unternehmen, die in der "Wireless Economy" erfolgreich bestehen wollen, mussen sich umfassend mit den wettbewerbsstrategischen Rahmenbedingungen des Mobile Commerce auseinandersetzen. Die vorliegende Publikation beschreibt den dynamischen Markt des Mobile Commerce und zeigt wichtige Erfolgsfaktoren im derzeitigen Wettbewerb auf. Das Hauptaugenmerk richtet sich auf die strategische Bedeutung der eingesetzten Technologien und...
Mobile Commerce ist die Nutzung mobiler Technologie, um bestehende Geschaftsprozesse zu verbessern und zu erweitern, oder um neue Geschaftsfelder zu e...
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cena:
245,09 |
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E-Business - Handbuch Für Entscheider: Praxiserfahrungen, Strategien, Handlungsempfehlungen
ISBN: 9783642627910 / Niemiecki / Miękka / 860 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die modernen Informations- und Kommunikationstechnologien sind heute in allen Unternehmensbereichen prasent. Wer es versteht, die Moglichkeiten des E-Business effizient zu nutzen und in die Unternehmensstrategie zu integrieren, wird auch auf umkampften Markten erfolgreich sein. Dieses Praxishandbuch wendet sich an Fach- und Fuhrungskrafte. Es soll helfen, die Potenziale neuer Technologien zu erkennen und diese gezielt einzusetzen. Das Handbuch beschreibt hierfur Konzepte, gibt Empfehlungen und veranschaulicht beides durch zahlreiche Beispiele aus der Praxis verschiedener Unternehmen."
Die modernen Informations- und Kommunikationstechnologien sind heute in allen Unternehmensbereichen prasent. Wer es versteht, die Moglichkeiten des E-...
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cena:
245,09 |
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Information Age Economy: 5. Internationale Tagung Wirtschaftsinformatik 2001
ISBN: 9783642633003 / Niemiecki / Miękka / 986 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Einsatz von Informations- und (Tele-)Kommunikationssystemen fur die Wirtschaft ist durch den rapiden technologischen Fortschritt zu Beginn des 3. Jahrtausends zur allgegenwartigen Erscheinung geworden. Unter Schlagworten wie e(lectronic)-, m(obile)-, u(biquitious)-Computing/Commerce werden heute Zukunftsvisionen diskutiert, die den Informations- und Kommunikationssystemen weit uber ihre derzeitigen Einsatzzwecke hinaus eine zentrale Rolle auf dem Weg zur Elektronischen Dienstleistungswirtschaft einraumen. Dieses Buch betrachtet diese Entwicklung in all ihren Facetten und stellt...
Der Einsatz von Informations- und (Tele-)Kommunikationssystemen fur die Wirtschaft ist durch den rapiden technologischen Fortschritt zu Beginn des 3. ...
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cena:
527,76 |
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NLP for Business Analysts: Developing agile mindset and behaviours
ISBN: 9781780172811 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Method and process are important in business analysis, but knowing how to use them is even more so. Business analysts can increase effectiveness most by developing soft skills. You will find that these skills are transferable across project types and industry sectors. This book illustrates the application of NLP to develop competencies - better equipping you to communicate across cultures, reframe problems, manage stakeholder groups, resolve conflicts, motivate teams and become an even better leader.
Method and process are important in business analysis, but knowing how to use them is even more so. Business analysts can increase effectiveness most ...
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cena:
220,87 |
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Cyber Security Management: A Governance, Risk and Compliance Framework
ISBN: 9781472432094 / Angielski / Twarda / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived from research, it places security management in a holistic context and outlines how the strategic marketing approach can be used to underpin cyber security in partnership arrangements. The book is unique because it integrates material that is of a highly specialized nature but which can be interpreted by those with a non-specialist background in the area. Indeed, those with a limited knowledge of cyber security will be able to develop a...
Cyber Security Management: A Governance, Risk and Compliance Framework by Peter Trim and Yang-Im Lee has been written for a wide audience. Derived fro...
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cena:
707,28 |
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Innovative Tools for Business Coalitions in B2B Applications: How Negotiation, Auction and Game Theory Can Support Small- And Medium-Sized Business in
ISBN: 9781447159582 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The manufacturing industry is facing the challenges of shifting its operations from the traditional factory integration philosophy to a supply chain based e-factory philosophy, and of transforming the focus of companies from the local factory to global enterprise and business. Innovative Tools for Business Coalitions in B2B Applications presents a set of innovative methodologies that can be used to face all the issues that stem from the interaction of customers and suppliers in an e-marketplace environment. The first methodology discussed is multi-agent architecture and this forms the basis...
The manufacturing industry is facing the challenges of shifting its operations from the traditional factory integration philosophy to a supply chain b...
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cena:
403,47 |
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Wildcat Currency: How the Virtual Money Revolution Is Transforming the Economy
ISBN: 9780300212495 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An intriguing look at the exploding phenomenon of unregulated private currencies and how they will change our economy forever
Private currencies have always existed, from notes printed by individual banks to the S&H Green Stamps to Bitcoin. Today's economy has seen an explosion of new forms of monetary exchange not created by the federal government. Credit card companies offer points that can be traded in for a variety of goods and services, from airline miles to online store credit. Online game creators have devised new mediums of electronic exchange that turn virtual money into... An intriguing look at the exploding phenomenon of unregulated private currencies and how they will change our economy forever
Private curr... |
cena:
241,09 |
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Die Rolle Der Werbeagentur Im Markenführungsprozess
ISBN: 9783835008755 / Niemiecki / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Simon Walter geht er unter anderem den Fragen nach, welchen Einfluss Einbezug und Mitsprache der Werbeagentur auf den Erfolg der Zusammenarbeit zwischen Werbeauftraggeber und Werbeagentur ausuben, und wie diese Zusammenarbeit Erfolg versprechend gestaltet werden kann.
" Simon Walter geht er unter anderem den Fragen nach, welchen Einfluss Einbezug und Mitsprache der Werbeagentur auf den Erfolg der Zusammenarbeit zwisch...
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cena:
245,09 |
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Always on: Digital Brand Strategy in a Big Data World
ISBN: 9781472447791 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of their industry or the economic climate? How does a company get the essentials to work in regard to the company's strategies, such as leadership buy-in and follow through on implementations and performance management, without being slow, rigid and check-box focused? These are some of the questions asked by Arve Peder A verland in Always On: Digital Brand Strategy in a Big Data World. This book will provide an understanding of what it takes to...
Where do powerful strategies come from? How do some companies develop strategies that enable them to outperform others regardless of the state of thei...
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cena:
707,28 |
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Economics of Digital Comics
ISBN: 9780974959849 / Angielski / Miękka / 188 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Webcomics. Comics as eBooks. Plain old fashioned printed comics. Does anybody actually make any money off this stuff? Believe it or not some people actually do, though it's not as easy as you might think it is. Economics of Digital Comics walks the reader through the history and business models of the modern comics world, starting with the "traditional" print formats and progressing through the new digital formats, then compares what is necessary to hit revenue benchmarks in each format. "I'm simply admitting that I set out in that world bereft of a map and--my hand to God--I would be lost...
Webcomics. Comics as eBooks. Plain old fashioned printed comics. Does anybody actually make any money off this stuff? Believe it or not some people ac...
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cena:
85,33 |
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The Network Always Wins: How to Influence Customers, Stay Relevant, and Transform Your Organization to Move Faster Than the Market
ISBN: 9780071848718 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of new digital markets and the consequent network-ization of our environment, the phrase "The customer is always right" takes on a whole new meaning. This powerful guide from serial entrepreneur and radical innovation consultant Peter Hinssen shows you how to keep your company up to speed with your market, engage with customers at a time when loyalty keeps fading into the background, and transform your organization into a network in order... The Definitive Business Guide to Surviving and Innovating in the Digital Age The world is changing faster than ever. With the rise of... |
cena:
163,89 |
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The Bank for International Ideas: From Intellectual Capital to Crypto Capital
ISBN: 9780996161008 / Angielski / Twarda / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. During the last few years, Bitcoins and Cryptocurrencies have become very popular in the minds of investors and have provoked many reactions across the economic world. Cryptocurrencies or the technology behind Cryptocurrencies is a simple way for exchanging funds or a method of exchange for business purposes. It uses cryptography, in order to create secure transactions, as well as for controlling the creation of new funds. The appeal of these currencies has been great and cannot be denied since some investors who bought Bitcoins over a year ago, have made tons of money with them, sometimes...
During the last few years, Bitcoins and Cryptocurrencies have become very popular in the minds of investors and have provoked many reactions across th...
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cena:
128,04 |
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Fueling the Online Trade Revolution: A New Customs Security Framework to Secure and Facilitate Small Business E-Commerce
ISBN: 9781442240902 / Angielski / Miękka / 52 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Across the United States, individuals and small businesses are increasingly buying and selling goods and services online. According to the U.S. Census Bureau, the total value of online transactions in the United States grew from $3 trillion in 2006 to $5.4 trillion in 2012.
Across the United States, individuals and small businesses are increasingly buying and selling goods and services online. According to the U.S. Census...
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cena:
195,11 |
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