This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-based (AI) solutions-with a strong, practical logic and, preferably, with empirical applications-developed to aid the management of organizations in multiple areas, activities, processes and problem-solving; what we call Management Intelligent Systems (MiS).
This volume presents the proceedings of these activities in a collection of contributions with many original approaches. They address diverse Management and Business areas of...
This symposium was born as a research forum to present and discuss original, rigorous and significant contributions on Artificial Intelligence-base...
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions from the 2016 National Brands and Private Label Marketing conference in Barcelona. It covers retailing-related topics, such as brand naming and packaging decisions, price elasticity, positioning, branding, consumer behavior, economic crisis, strategies in growth, and mature private labels.
This book presents the latest research on national brand and private label marketing, in the form of original, rigorous and relevant contributions ...
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which retailers and manufacturers face new challenges to their brand strategies. Marketing professionals need high value-added and timely responses. Among the topics targeted in this volume are: mix of national brands and private labels in retailers' assortments; assortment decisions in times of economic crisis and eventual recovery; consequences of delisting brands on store-related aspects; delisting manufacturers' brands and the effects on the...
This book presents latest findings on brand marketing in retail. In times of economic downturn a "new retailing landscape" is being shaped, in which r...
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the book then presents a detailed analysis of online brand communities, examining the concept of virtual community with a specific focus on virtual brand communities.
This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. On this basis, the...
Addressing strategic, operational and cutting-edge topics, this book offers a comprehensive and authoritative resource on the main e-business-related strategic management issues for companies. It also explores emerging issues, trends and opportunities.
Addressing strategic, operational and cutting-edge topics, this book offers a comprehensive and authoritative resource on the main e-business-related ...
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contributions of the 2017 International Conference on National Brand & Private Label Marketing in Barcelona.
This book presents the latest research on national brand and private label marketing - a collection of original, rigorous and highly relevant contribu...
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions to the 2018 International Conference on National Brand & Private Label Marketing in Barcelona.
This book presents the latest research on national brand and private label marketing - in a collection of original and highly relevant contributions t...
