Kategoria BISAC: Business & Economics >> E-Commerce - General (see also Computers - Electronic Commerce)

In recent years, the field of information and communication technology has started to change dramatically. Carriers are threatened by high revenue losses requiring them to identify new revenue potentials beyond their core business. Targeted advertising can be one of these revenue opportunities. Christian Schlee provides a broad overview of the latest developments and trends in targeted advertising in the ICT space. The author focuses on the technological aspects of targeted advertising, but also covers business and legal aspects. He analyzes the most interesting use cases in the Web, IPTV,...

If you've been tasked with building a team to handle risk management for online payments (RMP), this practical introduction provides a framework for choosing the technologies and personnel you need. Author and financial services executive Ohad Samet explains the components of payments risk management, and presents a coherent strategy and operational approach.

You'll learn the answers to questions you're likely to encounter in the first 18 months of operation, with information that Samet has shaped and tested over several years in the industry. This book is ideal whether you intend to...

Jaron Lanier is the father of virtual reality and one of the world's most brilliant thinkers. Who Owns the Future? is his visionary reckoning with the most urgent economic and social trend of our age: the poisonous concentration of money and power in our digital networks.

Lanier has predicted how technology will transform our humanity for...

Wholesale 101 provides the tools and insight you need to launch a successful business by combining various platforms--B2B sites, trade shows, trading companies, and others--into a powerful product sourcing strategy.

Whether you're looking to drop ship from wholesalers and manufacturers or import product direct to sell in your store, this unparalleled guide reveals inside information of an industry full of secrets.

"If you are looking for a one-stop shop that turns the complicated world of sourcing product into a road...

Today -- following housing bubbles, bank collapses, and high unemployment -- the Internet remains the most reliable mechanism for fostering innovation and creating new wealth. The Internet's remarkable growth has been fueled by innovation. In this pathbreaking book, Barbara van Schewick argues that this explosion of innovation is not an accident, but a consequence of the Internet's architecture -- a consequence of technical choices regarding the Internet's inner structure that were made early in its history.

The Internet's original architecture was based on four design principles:...

A wave of business innovation is driving the productivity resurgence in the U.S. economy. In Wired for Innovation, Erik Brynjolfsson and Adam Saunders describe how information technology directly or indirectly created this productivity explosion, reversing decades of slow growth. They argue that the companies with the highest level of returns to their technology investment are doing more than just buying technology; they are inventing new forms of organizational capital to become digital organizations. These innovations include a cluster of organizational and business-process...

Developing hand in hand with e-Business in its use of information and communication technologies (ICTs), e-Government emerged in the 1990s with the promise of a more accessible, efficient and transparent form for public institutions to perform and interact with citizens. The successes-and some critics say, general failures-of e-Government initiatives around the world have led to the development of e-Governance-a broader, more encompassing concept that involves not only public institutions but private ones as well.

Taking a multidisciplinary approach, this book explores e-Governance...

"If you want to see where organizational communications are going in the future, heed what these pioneers have written today."
--Howard Rheingold, author, The Virtual Community, and founder, Electric Mind

"Lipnack and Stamps have written an important book for the twenty-first-century corporation."
--Regis McKenna, The McKenna Group, author, Relationship Marketing

"This book provides a long overdue perspective on how to apply the discipline of real teams in the fast-moving, increasingly dispersed...

• A coherent introduction to e-business.
  
• Features case studies of the transformation of various industries, including banking, the music industry, e-tailing, the telecoms industry, and e-public services.
  
• Discusses...