'Business ecosystem' is a frequently used concept to describe the unique competitive advantages of Google, Microsoft and Intel, and is frequently mentioned in the popular press to explain the success of Chinese pioneers such as Alibaba. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the strategic challenges.

The book takes the growth and transformation of Alibaba's business ecosystem as a focus case to explore the above topics. Alibaba's ecosystem rapidly developed in less than 20 years and transformed...

'Business ecosystem' is a frequently used concept to describe the unique competitive advantages of Google, Microsoft and Intel, and is frequently mentioned in the popular press to explain the success of Chinese pioneers such as Alibaba. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the strategic challenges.

The book takes the growth and transformation of Alibaba's business ecosystem as a focus case to explore the above topics. Alibaba's ecosystem rapidly developed in less than 20 years and transformed...