ISBN-13: 9781138630949 / Angielski / Twarda / 2017 / 160 str.
ISBN-13: 9781138630949 / Angielski / Twarda / 2017 / 160 str.
'Business ecosystem' is a frequently used concept to describe the unique competitive advantages of Google, Microsoft and Intel, and is frequently mentioned in the popular press to explain the success of Chinese pioneers such as Alibaba. This book explores not only the application of a business ecosystem approach in the Chinese context but also deals with the strategic challenges. The book takes the growth and transformation of Alibaba's business ecosystem as a focus case to explore the above topics. Alibaba's ecosystem rapidly developed in less than 20 years and transformed from organic growth to aggressive (M&A) expansion in search of continuous innovation. Moreover, the book compares Alibaba's business ecosystem with other leading Chinese business ecosystems such as Baidu, Tencent, Xiaomi and LeEco to explore differences and similarities in order to gain a better understanding of the strategic aspects of business ecosystems in general and Alibaba's transformation and relevant challenges to strategy in particular.