Kategoria BISAC: Business & Economics >> E-Commerce - General (see also Computers - Electronic Commerce)

This is a multidisciplinary textbook on social commerce by leading authors of e-commerce and e-marketing textbooks, with contributions by several industry experts. It is effectively the first true textbook on this topic and can be used in one of the following ways:

• Textbook for a standalone elective course at the undergraduate or graduate levels (including MBA and executive MBA programs)
• Supplementary text in marketing, management or Information Systems disciplines
• Training courses in industry
• Support resources for researchers and practitioners in the...

A complete, start-to-finish guide to Google Analytics instrumentation and reporting

Google Analytics Breakthrough is a much-needed comprehensive resource for the world's most widely adopted analytics tool. Designed to provide a complete, best-practices foundation in measurement strategy, implementation, reporting, and optimization, this book systematically demystifies the broad range of Google Analytics features and configurations. Throughout the end-to-end learning experience, you'll sharpen your core competencies, discover hidden functionality, learn to avoid common...

• Identify In Demand Products That Customers Are Already Searching For
• Create Your Own Brand that Generates...

Uber. Airbnb. Amazon. Apple. PayPal. All of these companies disrupted their markets when they launched. Today they are industry leaders. What's the secret to their success?

These cutting-edge businesses are built on platforms: two-sided markets that are revolutionizing the way we do business. Written by three of the most sought-after experts on platform businesses, Platform Revolution is the first authoritative, fact-based book on platform models. Whether platforms are connecting sellers and buyers, hosts and visitors, or drivers with people who need a ride, Geoffrey G....

MEET KYLE MACDONALD.

He has one red paperclip and one big dream.

And he can write. Only problem is he's between jobs, and his girlfriend is sup- porting him. Now is the time for Kyle MacDonald to get creative. And that is where this amazing story begins. Kyle takes his paperclip and puts an ad on Craigslist. In just fourteen trades, Kyle MacDonald turns that paperclip into a fish pen, then a doorknob, and then a camping stove. Next, he trades the camp- ing stove for a generator. Soon, Corbin Bernsen, Alice Cooper, and a small town in Canada are involved, and before long Kyle...

-This is a must-read for the entire CXO community if businesses are to survive in cyberspace. Attack methodologies and the cyber threat poised against our business systems are advancing rapidly. Business leaders are soon to face downstream liability issues for the damage their unprotected and exploited systems cause not only to themselves but to all of those with whom they do business in cyberspace. American businesses are now the target of choice by our nation's enemies. We may secure the airways, ports, and borders, but only the boardrooms of America can ensure the survival of our...