Kategoria BISAC: Business & Economics >> Information Management

In der 2., umfassend uberarbeiteten Auflage mit einem deutlich erweiterten wissenschaftsbasierten Teil, zusatzlichen klassischen Experimenten und zahlreichen neuen Originalzitaten und Abbildungen, bietet das Buch in hervorragend strukturierter und ubersichtlicher Form zahlreiche Impulse und spielerische Zugange im Rahmen der funf Bereiche der Schlusselkompetenzen. Eine hervorragende Methodenbibliothek fur Spiele im Rahmen des Kompetenztrainings.

Spiel ist nachweislich eine wirkungsvolle Methode, etwas zu lernen. Spielerisch gewonnene Erfahrungen und Erkenntnisse pragen sich tief in...

This fundamental guide on programmatic advertising explains in detail how automated, data-driven advertising really works in practice and how the right adoption leads to a competitive advantage for advertisers, agencies and media. The new way of planning, steering and measuring marketing may still appear complex and threatening but promising at once to most decision makers. This collaborative compendium combines proven experience and best practice in 22 articles written by 45 renowned experts from all around the globe. Among them Dr. Florian Heinemann/Project-A, Peter...

This book constitutes the proceedings of the 5th International Conference on Security, Privacy, and Applied Cryptography Engineering, SPACE 2015, held in Jaipur, India, in October 2015.

The 17 full papers presented in this volume were carefully reviewed and selected from 57 submissions. The book also contains 4 invited talks in full-paper length."

This book constitutes the refereed proceedings of two joint events: the 25th International Workshop on Software Measurement (IWSM) and the 10th International Conference on Software Process and Product Measurement (Mensura), referred to as IWSM‐Mensura 2015 and held in Krakow, Poland, in October 2015. Software measurement is a key methodology in estimating, managing, and controlling

software development and management projects.

The 13 papers presented in this volume were carefully reviewed and selected from 32 submissions. They present various theoretical...

This book constitutes the refereed proceedings of the SIGSAND/PLAIS EuroSymposium 2015 titled Information Systems: Development, Applications, Education, held in Gdansk, Poland, in September 25.

The objective of this symposium is to promote and develop high-quality research on all issues related to systems analysis and design (SAND). It provides a forum for SAND researchers and practitioners in Europe and beyond to interact, collaborate, and develop their field. The 11 papers presented in this volume were carefully reviewed and selected from 28 submissions. They are organized in...

This book constitutes the refereed proceedings of the Second International Conference on Information Systems for Crisis Response and Management in Mediterranean Countries, ISCRAM‐med 2015, held in Tunis, Tunisia, in October 2015.

The objectives of the ISCRAM‐med conference are to provide an outstanding opportunity and an international forum for local and international researchers, practitioners, and policy makers to address and discuss new trends and challenges with respect to information systems for crisis response and disaster management.

The 14 full papers and...

The two-volume set LNCS 9452 and 9453 constitutes the refereed proceedings of the 21st International Conference on the Theory and Applications of Cryptology and Information Security, ASIACRYPT 2015, held in Auckland, New Zealand, in November/December 2015.

The 64 revised full papers and 3 invited talks presented were carefully selected from 251 submissions. They are organized in topical sections on indistinguishability obfuscation; PRFs and hashes; discrete logarithms and number theory; signatures; multiparty computation; public key encryption; ABE and IBE; zero-knowledge; attacks...

The Information Systems Security Officer's Guide: Establishing and Managing a Cyber Security Program, Third Edition, provides users with information on how to combat the ever-changing myriad of threats security professionals face. This entirely updated edition presents practical advice on establishing, managing, and evaluating a successful information protection program in a corporation or government agency, covering everything from effective communication to career guidance for the information security officer.

The book outlines how to implement a new plan or evaluate an...

Learn all you need to know about seven key innovations disrupting business analytics today. These innovations the open source business model, cloud analytics, the Hadoop ecosystem, Spark and in-memory analytics, streaming analytics, Deep Learning, and self-service analytics are radically changing how businesses use data for competitive advantage. Taken together, they are disrupting the business analytics value chain, creating new opportunities.

Enterprises who seize the opportunity will thrive and prosper, while others struggle and decline: disrupt or be disrupted. Disruptive...