ilość książek w kategorii: 5432
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Leadership and Entrepreneurship in the Hospitality Industry
ISBN: 9781906884482 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique in focusing on the contemporary hospitality industry. It is based on over 100 in-depth interviews with leading hospitality entrepreneurs in all sectors. This is an overview for professionals and students alike.
Much has been written over the years about leadership and entrepreneurship; this insightful and widely researched new book is unique in focusing on th...
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cena:
586,85 |
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Responsible Hospitality: Theory and Practice
ISBN: 9781906884420 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. The smartest companies in the world have effected a remarkable change in attitudes towards big business. These companies have effectively positioned themselves at the forefront of the responsible business movement - delivering not only profitability for their share holders, but also the promise of a potent combination of environmental protection and social justice in the locations in which they operate. The allure of this promise has attracted a powerful band of followers to the responsible business movement including policy makers, voluntary sector organisations and consumers. Using the...
The smartest companies in the world have effected a remarkable change in attitudes towards big business. These companies have effectively positioned t...
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cena:
586,85 |
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Tourism and Demography
ISBN: 9781906884154 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Current demographic trends will change the demand for tourism and the available workforces, fundamentally impacting tourism structures, operations and development. Tourism and Demography investigates the how, why, when and what will occur, the consequences for the industry, and the strategies that need to be put in place to combat these changes.
Current demographic trends will change the demand for tourism and the available workforces, fundamentally impacting tourism structures, operations and...
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cena:
586,85 |
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Understanding the Sustainable Development of Tourism
ISBN: 9781906884130 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. Provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of themes addressing the sustainable development of tourism. Considers key managerial concepts and links relevant theories and concepts to practice through case studies or exercises.
Provides tourism students, educators, industry planners, researchers, managers and operators with the latest thinking on a comprehensive range of them...
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cena:
214,27 |
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The Heritage Tourist Experience: Critical Essays, Volume Two
ISBN: 9780754626978 / Angielski / Twarda / 548 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The second volume 'The Heritage Tourist Experience' focuses on the nature of the heritage experience, the demand for heritage, and managing visitors and their experiences. Sold individually and as a set, this series will prove an essential reference work for scholars and students in...
This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and pa...
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cena:
1308,92 |
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Touring Beyond the Nation: A Transnational Approach to European Tourism History
ISBN: 9780754666561 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When tourists travel, they often seek the exotic. The farther they venture, the more unique the cultures they gaze upon, the greater the prestige accrued; cross-cultural contact is commonplace. Yet despite the obviously transnational character of the tourist experience, national borders define existing studies of tourism. Spanish, French, or German tourism is treated almost in isolation and there are only hints of a larger transnational impetus behind the creation of national tourism products. This volume tells a different story. Although modern tourism first evolved in Europe changes were...
When tourists travel, they often seek the exotic. The farther they venture, the more unique the cultures they gaze upon, the greater the prestige accr...
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cena:
727,18 |
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Raj Rhapsodies: Tourism, Heritage and the Seduction of History
ISBN: 9780754670674 / Angielski / Twarda / 282 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, with others played down. The representation of heritage in tourism as static and timeless, derived since time immemorial from a distant past, is seductive. In Asia, a major part of the tourism market lies in the sale and consumption of highly orientalized images and versions of culture and history. In India's marketing discourse, the state of Rajasthan symbolizes the nation in its heritage-laden, traditional and most authentic form. These images...
Heritage is a prized cultural commodity in the marketing of tourism destinations. Particular aspects of heritage are often more actively promoted, wit...
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cena:
727,18 |
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The Political Nature of Cultural Heritage and Tourism: Critical Essays: Critical Essays, Volume Three
ISBN: 9780754627005 / Angielski / Twarda / 538 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and papers on tourism, heritage and culture. The papers have been selected and introduced by Dallen Timothy, one of the leading international scholars in tourism research. The third volume 'The Political Nature of Cultural Heritage and Tourism' addresses contemporary issues such as heritage dissonance, the debate on authenticity, conflict, and contested heritage. Sold individually and as a set, this series will prove an essential reference work for...
This three volume reference series provides an authoritative and comprehensive set of volumes collecting together the most influential articles and pa...
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cena:
1308,92 |
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Routledge Handbook of Sport Management
ISBN: 9780415587884 / Angielski / Twarda / 496 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. It provides students and scholars with a broad ranging survey of current thinking in contemporary sport management, exploring best practice in core functional areas and identifying important future directions for new research.
The Routledge Handbook of Sport Management is the most up-to-date and comprehensive guide to theory and practice in sport management ever published. I...
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cena:
1115,01 |
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Food On Wheels: The Complete Guide To Starting A Food Truck, Food Cart, Or Other Mobile Food Business
ISBN: 9780615533667 / Angielski / Miękka / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries have foodies flocking for gourmet bacon jam burgers, delicious Parisian-style crepes, and decadent handcrafted organic ice cream cones just to name a few. A less expensive alternative to opening a brick-and-mortar restaurant, food trucks, food trailers, food carts, and even food bicycles can be started by anyone whether you're a trained chef or an amateur baker. If you've ever dreamed of jumping on the food truck bandwagon this book will provide...
Food trucks are hitting the streets from Miami to Maui but greasy reheated tacos and soggy burgers are a thing of the past. Today's mobile eateries ha...
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cena:
39,47 |
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Contemporary Perspectives on China Tourism
ISBN: 9780415697538 / Angielski / Twarda / 224 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary Perspectives on China Tourism is an innovative and engaging collection which presents unique approaches and critical insights into the policy, development and management practices of tourism and hospitality in modern China. This volume consists of nine independent research reports overarching the consequences of tourism from economic, sociocultural, community, and humanistic perspectives. The book addresses generic issues such as tourism demand, mega events, leisure, tourist experience, cultural representation, community development, and quality of life through tourism, as well...
Contemporary Perspectives on China Tourism is an innovative and engaging collection which presents unique approaches and critical insights into the po...
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cena:
436,25 |
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Tourism, Globalisation and Cultural Change: An Island Community Perspective
ISBN: 9781873150726 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In what ways does tourism change the host community? This book offers original insights into the broad and deep influences of tourism, and places them within the historical context of globalisation. Intensive fieldwork spanning many years on a Canary Island has produced a rich portrayal of the community, examining the changes experienced in areas including their working lives, families, identities, local culture, values, attitudes, political structure and economic base. The tourists, predominantly independent, are also examined, and their unique impact analysed. The research emphasises the... In what ways does tourism change the host community? This book offers original insights into the broad and deep influences of tourism, and places t... |
cena:
586,59 |
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Tourism in the Middle East: Continuity, Change and Transformation
ISBN: 9781845410513 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited volume on tourism in the Middle East embodies a multi-discursive approach to the study of tourism in the region offering not only different perspectives but qualifying local knowledge and realities. The book re-examines the discourse of tourism within geopolitical contemporary regional realities. The book re-conceptualizes tourism as a discourse linked to heritage and identity construction, national and global economies, and development of local communities. Alternatively, a new discursive approach to the understanding of tourism emerges out of invigorating and stimulating... This edited volume on tourism in the Middle East embodies a multi-discursive approach to the study of tourism in the region offering not only diffe... |
cena:
586,59 |
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The Sports Event Management and Marketing Playbook
ISBN: 9781118244111 / Angielski / Twarda / 512 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time attending to the hundreds of management and operational details required to execute the event? A successful sports event requires a planner that can read signals from their market and plan strategically to maintain sponsors and a fill an arena.
As a sporting event planner, how do you keep up with the trends of the ticket buying public, sponsorship and merchandising while at the same time atte...
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cena:
423,30 |
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Tourism, Planning, and Community Development
ISBN: 9780415524322 / Angielski / Twarda / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The intersection of community development, tourism and planning is a fascinating one. Tourism has long been used as a development strategy, in both developed and developing countries, from the national to local levels. These approaches have typically focused on economic dimensions with decisions about tourism investments, policies and venues driven by these economic considerations. More recently, the conversation has shifted to include other aspects social and environmental to better re ect sustainable development concepts. Perhaps most importantly is the richer focus on the inclusion of... The intersection of community development, tourism and planning is a fascinating one. Tourism has long been used as a development strategy, in both... |
cena:
678,70 |
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Marketing in Food, Hospitality, Tourism and Events: A Critical Approach
ISBN: 9781906884529 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. * A unique critical approach to marketing within the food, hospitality tourism and events industries * Looks at the specific nature of marketing within these industries using international examples and theories to evaluate the language, ethics, behaviour and power relations involved * Fully supported with a route map to give the reader through the book with online resources for lecturers. Marketing in Food, Hospitality, Tourism and Events: A Critical Approach provides a unique and critical insight into the marketing process and begins a debate about the nature of the contemporary Food,...
* A unique critical approach to marketing within the food, hospitality tourism and events industries * Looks at the specific nature of marketing withi...
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cena:
586,85 |
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Key Issues in the Arts and Entertainment Industry
ISBN: 9781906884475 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. * The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management. * Chapters written by internationally renowned academics and practitioners in the field from world-class organisations. * User-friendly for both lecturers and students, with up-to-date case studies from different sectors of the industry and multi-platform teaching materials. The study of arts and entertainment management is rapidly increasing all over the world. Key Issues in the Arts and Entertainment Industry offers a...
* The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital ...
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cena:
214,27 |
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Sweet and Sour
ISBN: 9780615345451 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Sweet and Sour" examines the history of Chinese family restaurants in the U. S. and Canada. Why did many Chinese immigrants enter this business around the end of the 19th century? What conditions made it possible for Chinese to open and succeed in operating restaurants after they emigrated to North America? How did Chinese restaurants manage to attract non-Chinese customers, given that they had little or no acquaintance with the Chinese style of food preparation and many had vicious hostility toward Chinese immigrants? The goal of "Sweet and Sour" is to understand how the small Chinese...
"Sweet and Sour" examines the history of Chinese family restaurants in the U. S. and Canada. Why did many Chinese immigrants enter this business aroun...
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cena:
59,66 |
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Secrets Revealed by a Timeshare Insider: How to Write Off Your Timeshare, Your Expenses and Your Vacations
ISBN: 9781425130459 / Angielski / Miękka / 96 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover the secrets of timeshare/vacation ownership Have you ever dreamed of traveling and vacationing like the other half? Seeing the finest places in 100 countries and enjoying the luxuries of life? Now you can And not only will you be able to vacation like a king, you will vacation for next to nothing Traveling through the pages of Secrets Revealed by a Timeshare Insider: How to Write Off Your Timeshare, Your Expenses and Your Vacations, you will explore the benefits of timeshare/vacation ownership. Each and every page is chock full of valuable information that will make your dream...
Discover the secrets of timeshare/vacation ownership Have you ever dreamed of traveling and vacationing like the other half? Seeing the finest places...
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cena:
56,31 |
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Night Club Marketing Systems: How to Get Customers For Your Bar
ISBN: 9781463618568 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Night Club Marketing Systems is the fast track to sending a flood of customers into your night club. Whether you are an owner, manager, DJ, bartender, or server in the industry, the most important value you bring to your bar is how many customers you can bring down on a consistent basis. The information in this book provides a variety of proven tactics night club professionals can use to build a loyal following of customers and keep them for the long-term. This is a must read for anyone serious about making money in the night club industry.
Night Club Marketing Systems is the fast track to sending a flood of customers into your night club. Whether you are an owner, manager, DJ, bartender,...
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cena:
99,74 |