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Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism
ilość książek w kategorii: 5434
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Konzeption einer Imagekampagne für das Tagungsland Thüringen auf der Basis einer tagungsspezifischen Themenmarke und eines Qualitätsstandards für Tagu
ISBN: 9783656094623 / Niemiecki / Miękka / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2010 im Fachbereich Touristik / Tourismus, Note: 1,3, Hochschule Harz - Hochschule fur angewandte Wissenschaften (FH), Sprache: Deutsch, Abstract: Die vorliegende wissenschaftliche Arbeit beschaftigt sich mit der Konzeption einer Imagekampagne fur das Tagungsland Thuringen. Zunachst werden Grundlagen des Kongress- und Tagungstourismus dargelegt, bevor die zwei Grundsteine der Kampagne vorgestellt werden. Die erste Komponente ist die neue Tagungsmarke 'Tagungs-PLUSKultur', die den Auftritt Thuringens im Tagungsmarketing fortan bestimmen soll. Es werden die...
Bachelorarbeit aus dem Jahr 2010 im Fachbereich Touristik / Tourismus, Note: 1,3, Hochschule Harz - Hochschule fur angewandte Wissenschaften (FH), Spr...
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cena:
271,01 |
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Promoting and Marketing Events: Theory and Practice
ISBN: 9780415667333 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively, it is essential to understand marketing, but also to recognise that it is not just consumers who are the only audience, and that other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effective...
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cena:
273,17 |
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Tourism in the USA: A Spatial and Social Synthesis
ISBN: 9780415956857 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science. Tourism in the USA explains the evolution of tourism paying attention to the forces that shaped the product that exists today. The focus of the book includes the manner in which tourism has played out in various contexts; the role of... The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to off... |
cena:
273,17 |
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Ethnic Tourism Planning. Li Yang, Geoffrey Wall
ISBN: 9781138270572 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethnic tourism has emerged as a means that is employed by many countries to facilitate economic and cultural development and to assist in the preservation of ethnic heritage. However, while ethnic tourism has the potential to bring economic and social benefits it can also significantly impact traditional cultures, ways of life and the sense of identity of ethnic groups. There is growing concern in many places about how to balance the use of ethnicity as a tourist attraction with the protection of minority cultures and the promotion of ethnic pride. Despite the fact that a substantial...
Ethnic tourism has emerged as a means that is employed by many countries to facilitate economic and cultural development and to assist in the preserva...
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cena:
273,17 |
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Stories of Practice: Tourism Policy and Planning
ISBN: 9781138248175 / Angielski / Miękka / 402 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Analyses of contemporary tourism planning and policymaking practice at local to global scales is lacking and there is an urgent need for research that informs theory and practice. Illustrated with a set of cohesive, theoretically-informed, international case studies constructed through storytelling, this volume expands readers' knowledge about how tourism planning and policymaking takes place. Challenging traditional notions of tourism planning and policy processes, this book also provides critical insights into how theoretical concepts and frameworks are applied in tourism planning and...
Analyses of contemporary tourism planning and policymaking practice at local to global scales is lacking and there is an urgent need for research that...
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cena:
273,17 |
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Landscape, Tourism, and Meaning
ISBN: 9781138255289 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Mediating the Tourist Experience: From Brochures to Virtual Encounters
ISBN: 9781138255609 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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The Routledge Handbook of Tourism and the Environment
ISBN: 9781138071384 / Angielski / Miękka / 604 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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The Routledge Handbook of Cultural Tourism
ISBN: 9781138071421 / Angielski / Miękka / 420 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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The Routledge Handbook of Tourism Marketing
ISBN: 9781138071438 / Angielski / Miękka / 578 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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The Future of Events & Festivals
ISBN: 9781138083028 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Entrepreneurial Urban Regeneration: Business Improvement Districts as a Form of Organizational Innovation
ISBN: 9780367610685 / Angielski / Twarda / 114 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Institutional Theory in Tourism and Hospitality
ISBN: 9780367507756 / Angielski / Twarda / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Organizations, Strategic Risk Management and Resilience: The Impact of COVID-19 on Tourism
ISBN: 9781032215594 / Angielski / Twarda / 132 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Humanistic Tourism: Values, Norms and Dignity
ISBN: 9780367623425 / Angielski / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Tourism Policy and Planning: Yesterday, Today and Tomorrow
ISBN: 9781032402710 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,17 |
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Making the Modern Primitive: Cultural Tourism in the Trobriand Islands
ISBN: 9780824855604 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Making the Modern Primitive provides an anthropological analysis of the encounter between local residents and tourists in the Trobriand Islands, a place renowned in anthropology and represented in various media as culturally authentic. In such a place, how are ideas about authenticity implicated in creating and representing the self and cultural Others in the context of cultural tourism? Michelle MacCarthy addresses this question by examining four arenas of interaction between Trobriand Islanders and tourists: formal performances, informal village visits, souvenir shopping, and tourist... Making the Modern Primitive provides an anthropological analysis of the encounter between local residents and tourists in the Trobriand Islands, a ... |
cena:
273,22 |
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Medical Tourism
ISBN: 9798216170341 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
273,22 |
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Tourismus - Ausweg oder Sackgasse? Erwartungen, Probleme und Perspektiven aus Sicht der Entwicklungsländer : Das Beispiel Ägypten. Diplomarbeit
ISBN: 9783638725460 / Niemiecki / Miękka / 102 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
275,11 |
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Flughäfen als Low-Cost-Ziel - Besonderheiten, Anforderungen und Entwicklungsmöglichkeiten für das Flughafenmanagement bei Low-Cost-Carriern als Kunden
ISBN: 9783640484522 / Niemiecki / Miękka / 94 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bachelorarbeit aus dem Jahr 2008 im Fachbereich Touristik / Tourismus, Note: 1,3, International School of Management, Standort Dortmund, Sprache: Deutsch, Abstract: Der Low-Cost-Boom" ist ein Phanomen, das die Luftverkehrsbranche in Europa seit dem Durchstarten von Ryanair zunehmend beschaftigt hat. Nicht nur die klassischen Fluggesellschaften mussen sich in der veranderten Marktstruktur der Billigkonkurrenz stellen. Fur Flughafen ergibt sich durch den Markteintritt der Low-Cost-Carrier (im weiteren Verlauf: LCC) eine neue Kundengruppe mit neuen Anforderungen. Die vorliegende Arbeit soll...
Bachelorarbeit aus dem Jahr 2008 im Fachbereich Touristik / Tourismus, Note: 1,3, International School of Management, Standort Dortmund, Sprache: Deut...
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cena:
275,11 |
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