The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to election campaign strategy. However, election campaigners have, until very recently, focused on Web 1.0: websites and email.
Political Campaigning, Elections and the Internet contextualises the US Presidential campaign of 2008 within three other contests: France 2007; Germany 2009; and the UK 2010. In offering a comparative history of the use of the Internet as an election tool, the authors are able to test the optimistic view...
The Internet first played a minor role in the 1992 U.S. Presidential election, and has gradually increased in importance so that it is central to e...
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively, it is essential to understand marketing, but also to recognise that it is not just consumers who are the only audience, and that other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effective...
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful introduction to the world of politics, it offers clear and concise coverage of a range of issues and addresses fundamental questions such as: * Why does politics matter? * Why obey the state? * What are the key approaches to power? * How are political decisions made? * What are the current issues affecting governments worldwide? Accessible in style and topical in content, the fifth edition has been fully restructured to reflect core issues,...
Now in its fifth edition, Politics: The Basics explores the systems, movements and issues at the cutting edge of modern politics. A highly successful ...
