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Kategorie szczegółowe BISAC

Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism

ilość książek w kategorii: 5459

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 Tourism in China: Destination, Cultures and Communities Ryan, Chris 9780415853132 Routledge
Tourism in China: Destination, Cultures and Communities

ISBN: 9780415853132 / Angielski / Miękka / 400 str.

ISBN: 9780415853132/Angielski/Miękka/400 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Chris Ryan; Gu Huimin
China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has come from people within the English academic world who are not involved in the issues related to Chinese tourism development. This book provides a voice to Chinese mainland academic researchers and examines the nature of tourism research and tourism development in China. Contributors, many of whom are based in China and are immersed in the daily issues of teaching, researching and planning tourism development within China, discuss issues related...
China is forecast to be the primary tourist destination and tourist-generating country by 2020. However, much of the writing on tourism in China has c...
cena: 233,60

 Dark Tourism and Crime Derek Dalton 9780415643511 Routledge
Dark Tourism and Crime

ISBN: 9780415643511 / Angielski / Twarda / 216 str.

ISBN: 9780415643511/Angielski/Twarda/216 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Derek Dalton

Dark tourism has become widespread and diverse. It has passed into popular culture vernacular, deployed in guide books as a short hand descriptor for sites that are associated with death, suffering and trauma. However, whilst books have been devoted to dark tourism as a general topic no single text has sought to explore dark tourism in spaces where crime - mass murder, genocide, State sanctioned torture and violence - has occurred as an organising theme.

Dark Tourism and Crime explores the socio-cultural contours of this unique type of tourism and explains why spaces/places where...

Dark tourism has become widespread and diverse. It has passed into popular culture vernacular, deployed in guide books as a short hand descriptor f...

cena: 730,17

 Tourism Art and Souvenirs: The Material Culture of Tourism Hume, David 9780415839440 Routledge
Tourism Art and Souvenirs: The Material Culture of Tourism

ISBN: 9780415839440 / Angielski / Twarda / 198 str.

ISBN: 9780415839440/Angielski/Twarda/198 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
David L. Hume
This book examines the relationship between art and tourism through the study of the material culture of tourism: tourist art and souvenirs. It thoroughly examines how to categorise the material culture of tourism within the discourses of contemporary art and cultural anthropology, and demonstrates that tourist art is a unique expression of place and genuine artistic style. The first investigation to consider the activity of souvenirs from both indigenous and settler tourist sites, it brings a unique addition to the existing, dated, research in the area.
Working initially from Graburn s...
This book examines the relationship between art and tourism through the study of the material culture of tourism: tourist art and souvenirs. It thorou...
cena: 730,17

 Event Audiences and Expectations Jo Mackellar 9780415630085 Routledge
Event Audiences and Expectations

ISBN: 9780415630085 / Angielski / Twarda / 168 str.

ISBN: 9780415630085/Angielski/Twarda/168 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Jo Mackellar

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate participation, and the fanatical antics of fans who become involved in these events. By doing so the book offers significant insight into how event managers can entice and manage participant expectations as well as manage audience involvement.

The book is based on primary research using participant observation, as well as in-depth interviews with event participants, event managers and government officials involved in over 50 international...

Event Audiences and Expectations for the first time examines why people participate in festivals and events, the types of events which stimulate pa...

cena: 730,17

 The Routledge Handbook of Tourism Marketing Scott McCabe 9780415597036 Routledge
The Routledge Handbook of Tourism Marketing

ISBN: 9780415597036 / Angielski / Twarda / 600 str.

ISBN: 9780415597036/Angielski/Twarda/600 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Scott McCabe

Tourism has often been described as being about selling dreams, tourist experiences being conceptualized as purely a marketing confection, a socially constructed need. However, the reality is that travel for leisure, business, meetings, sports or visiting loved ones has grown to be a very real sector of the global economy, requiring sophisticated business and marketing practices.

The Routledge Handbook of Tourism Marketing explores and critically evaluates the current debates and controversies inherent to the theoretical, methodological and practical processes of marketing within this...

Tourism has often been described as being about selling dreams, tourist experiences being conceptualized as purely a marketing confection, a social...

cena: 1119,59

 Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding Julian Schonfelder   9783656439783 GRIN Verlag oHG
Corporate Brand Management and its Subsequent Impacts on Organizational Behavior and Employer Branding

ISBN: 9783656439783 / Angielski / Miękka / 76 str.

ISBN: 9783656439783/Angielski/Miękka/76 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Julian Schonfelder
Bachelor Thesis from the year 2008 in the subject Tourism, grade: 2,1, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: This thesis aims to give an insight into the different aspects of internal brand management and its impacts on employer branding and organizational behavior. In particular it will focus on the internal effects a company brand has on the relationship between the employer and employee as well as on the organization as a whole. Since the traditional approach of numerous researches has been to focus on the external environment and the...
Bachelor Thesis from the year 2008 in the subject Tourism, grade: 2,1, International University of Applied Sciences Bad Honnef - Bonn, language: Engli...
cena: 233,48

 Key Words for Hospitality: B1+ (Collins COBUILD Key Words)  9780007489817 HarperCollins Publishers
Key Words for Hospitality: B1+ (Collins COBUILD Key Words)

ISBN: 9780007489817 / Angielski / Miękka / 192 str.

ISBN: 9780007489817/Angielski/Miękka/192 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Collins COBUILD Key Words for Hospitality is a brand-new vocabulary book aimed at anyone who wants to study or work in hospitality. The title contains the 500 most important words and phrases you will need to succeed and includes practice material to make sure you really learn them.
Collins COBUILD Key Words for Hospitality is a brand-new vocabulary book aimed at anyone who wants to study or work in hospitality. The title contains...
cena: 75,98

 Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced Govers, R. 9780230230736 0
Place Branding: Glocal, Virtual and Physical Identities, Constructed, Imagined and Experienced

ISBN: 9780230230736 / Angielski / Twarda / 340 str.

ISBN: 9780230230736/Angielski/Twarda/340 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Robert Govers
The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well documented new book brings the fundamentals of place branding together in an academicformat but is at the same time useful for practice."
The topic of place branding is moving frominfancy to adolescence. Manycities, and nations have already established their place brand and this well doc...
cena: 261,63

 Heritage, Museums and Galleries: An Introductory Reader Corsane, Gerard 9780415289467 0
Heritage, Museums and Galleries: An Introductory Reader

ISBN: 9780415289467 / Angielski / Miękka / 408 str.

ISBN: 9780415289467/Angielski/Miękka/408 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
G Corsane
This reader provides a starting point and introductory resource for anyone wishing to engage with certain key issues relating to the heritage, museums and galleries sector.
This reader provides a starting point and introductory resource for anyone wishing to engage with certain key issues relating to the heritage, museums...
cena: 209,27

 The Engaging Museum: Developing Museums for Visitor Involvement Black, Graham 9780415345576 0
The Engaging Museum: Developing Museums for Visitor Involvement

ISBN: 9780415345576 / Angielski / Miękka / 320 str.

ISBN: 9780415345576/Angielski/Miękka/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Graham Black
'The Engaging Museum' is a practical guide book for museums and students on museum studies courses on how to create the highest quality experience for museum visitors.
'The Engaging Museum' is a practical guide book for museums and students on museum studies courses on how to create the highest quality experience for...
cena: 170,32

 Future Tourism: Political, Social and Economic Challenges Leigh, James 9780415509022 0
Future Tourism: Political, Social and Economic Challenges

ISBN: 9780415509022 / Angielski / Twarda / 206 str.

ISBN: 9780415509022/Angielski/Twarda/206 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
James Leigh

This book investigates and considers the urgent political, social, and economic challenges that confront society and tourism. It attempts to look at what is threatening society, and makes suggestions on what the impact will be and how tourism will be changed to integrate with the new socio-economics of a newly emerging society with its novel peculiar challenges and opportunities in a post-energy era.

The book draws on the views of leading thinkers in tourism and considers a broad range of issues from multidisciplinary perspectives facing the tourism industry for the first...

This book investigates and considers the urgent political, social, and economic challenges that confront society and tourism. It attempts to look a...

cena: 778,85

 Handbook of Tourist Behavior: Theory & Practice Kozak, Metin 9780415542814 0
Handbook of Tourist Behavior: Theory & Practice

ISBN: 9780415542814 / Angielski / Miękka / 268 str.

ISBN: 9780415542814/Angielski/Miękka/268 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Metin Kozak

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerstone of any marketing strategy and action. Choosing, buying and consuming tourism/travel products and services includes a range of psycho-social processes and a number of personal and environmental influences that researchers and managers should take into account. This book provides an overview of such processes and influences and explains the basic concepts and theories that underlie tourist decision-making and behavior. It also incorporates a...

In today's highly competitive and global economy, understanding tourist behavior is imperative to success. Tourist behavior has become a cornerston...

cena: 267,68

 The Ethics of Tourism: Critical and Applied Perspectives Lovelock, Brent 9780415575584 TAYLOR & FRANCIS
The Ethics of Tourism: Critical and Applied Perspectives

ISBN: 9780415575584 / Angielski / Miękka / 368 str.

ISBN: 9780415575584/Angielski/Miękka/368 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Brent Lovelock
There are increasingly strident calls from many sectors of society for the tourism industry, the world's largest industry, to adopt a more ethical approach to the way it does business. In particular there has been an emphasis placed on the need for a more ethical approach to the way the tourism industry interacts with consumers, the environment, with indigenous peoples, those in poverty, and those in destinations suffering human rights abuses. This book introduces students to the important topic of tourism ethics and illustrates how ethical principles and theory can be applied to address...
There are increasingly strident calls from many sectors of society for the tourism industry, the world's largest industry, to adopt a more ethical app...
cena: 243,34

 Promoting and Marketing Events: Theory and Practice Jackson, Nigel 9780415667333 0
Promoting and Marketing Events: Theory and Practice

ISBN: 9780415667333 / Angielski / Miękka / 260 str.

ISBN: 9780415667333/Angielski/Miękka/260 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Nigel Jackson
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effectively, it is essential to understand marketing, but also to recognise that it is not just consumers who are the only audience, and that other publics who may not necessarily attend can have a fundamental effect on the success of an event as well.
This accessible book introduces students to the theories, concepts and skills required to promote an event successfully. To promote an event effective...
cena: 253,08

 Tourism and Climate Change: Impacts, Adaptation and Mitigation Scott, Daniel 9780415668866 0
Tourism and Climate Change: Impacts, Adaptation and Mitigation

ISBN: 9780415668866 / Angielski / Miękka / 442 str.

ISBN: 9780415668866/Angielski/Miękka/442 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Daniel Scott
This title provides a comprehensive overview of the theory & practice of climate change & tourism at the tourist, enterprise, destination & global scales. Major themes include the implications of climate change & climate policy for tourism sectors & destinations around the world & tourist perceptions of climate change impacts.
This title provides a comprehensive overview of the theory & practice of climate change & tourism at the tourist, enterprise, destination & global sca...
cena: 272,55

 Tourism and Retail: The Psychogeography of Liminal Consumption McIntyre, Charles 9780415693585 0
Tourism and Retail: The Psychogeography of Liminal Consumption

ISBN: 9780415693585 / Angielski / Twarda / 208 str.

ISBN: 9780415693585/Angielski/Twarda/208 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Charles McIntyre

Tourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out and roam its marketplaces? The nature of tourist shopping activity thus goes beyond mere functional purchasing into multi-sensory explorations of place and space. Awareness of the shifting nature of these attractions is crucial to retailers and place marketers, in this age of the internet, in order that the physical space of the market is also social and cultural space.

This book offers new perspectives on the intersection between tourism and retail research that...

Tourists are drawn to explore new environments and peoples. What better way to interact with a locality than to seek out and roam its marketplaces?...

cena: 730,17

 The State of Sex: Tourism, Sex and Sin in the New American Heartland Brents, Barbara 9780415929486 0
The State of Sex: Tourism, Sex and Sin in the New American Heartland

ISBN: 9780415929486 / Angielski / Miękka / 320 str.

ISBN: 9780415929486/Angielski/Miękka/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Kathryn Hausbeck

The State of Sex is a study of Nevada's brothels that situates the nation's only legal brothel industry in the political economy of contemporary tourism. Nevada is part of the "new American heartland," as its pastimes, people, and politics have become more central to the nation. The rise of a service and leisure economy over the past sixty years has propelled sexuality into the heart of contemporary markets. Yet, neoliberal laws in the United States promote business but limit sexual commerce.

How have Nevada's legal brothels survived, while the rest of the country criminalizes...

The State of Sex is a study of Nevada's brothels that situates the nation's only legal brothel industry in the political economy of contem...

cena: 194,66

 Tourism in the USA: A Spatial and Social Synthesis Ioannides, Dimitri 9780415956857 0
Tourism in the USA: A Spatial and Social Synthesis

ISBN: 9780415956857 / Angielski / Miękka / 222 str.

ISBN: 9780415956857/Angielski/Miękka/222 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Dimitri Ioannides

The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to offer students a comprehensive overview of both tourism and travel in this region, paying specific attention to the disciplines of Geography, Tourism Studies and, more generally, Social Science.

Tourism in the USA explains the evolution of tourism paying attention to the forces that shaped the product that exists today. The focus of the book includes the manner in which tourism has played out in various contexts; the role of...

The United States continues to provide opportunities for travel and tourism to domestic and international travellers. This is the first book to off...

cena: 253,08

 Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions Preston, C. A. 9780470891070 0
Event Marketing: How to Successfully Promote Events, Festivals, Conventions, and Expositions

ISBN: 9780470891070 / Angielski / Twarda / 320 str.

ISBN: 9780470891070/Angielski/Twarda/320 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Chris Preston
A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a successful event professional to understand the use of strategic marketing plans. Events are everywhere--in the U.S. alone, there are more than 2,500 music festivals a year, for example, while the UK hosts over 70 different beer festivals each year. In such a crowded market, how can the event planner ensure that his or her event stands out? Marketing expert Chris Preston has the answers in this second edition of Event Marketing. From the...

A modern, completely updated guide to effective event marketing

As the events market becomes increasingly saturated, it is essential for a s...

cena: 389,17

 Cutting Hair the Vidal Sassoon Way Vidal Sassoon 9780750603249 Taylor & Francis Ltd
Cutting Hair the Vidal Sassoon Way

ISBN: 9780750603249 / Angielski / Miękka / 170 str.

ISBN: 9780750603249/Angielski/Miękka/170 str.

Termin realizacji zamówienia: ok. 5-8 dni roboczych.
Vidal Sassoon
This comprehensive manual marks an important milestone in the Vidal Sassoon success story. For the first time the man who is the acknowledged master in the world of haircutting and hair care reveals in book form the secrets of the techniques that have made him famous all over the world. 'Cutting Hair the Vidal Sassoon Way' will teach you, step-by-step, how the main basic and advanced haircuts are achieved. It is backed by many photographs which actively demonstrate how to improve your technique and perform the perfect cut.
This comprehensive manual marks an important milestone in the Vidal Sassoon success story. For the first time the man who is the acknowledged master i...
cena: 277,42

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