Bachelor Thesis from the year 2008 in the subject Tourism, grade: 2,1, International University of Applied Sciences Bad Honnef - Bonn, language: English, abstract: This thesis aims to give an insight into the different aspects of internal brand management and its impacts on employer branding and organizational behavior. In particular it will focus on the internal effects a company brand has on the relationship between the employer and employee as well as on the organization as a whole. Since the traditional approach of numerous researches has been to focus on the external environment and the...