Kategoria BISAC: Business & Economics >> Industries - Fashion & Textile Industry

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashion.

Combining interdisciplinary analysis of cinema and digital culture, the book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography,...

The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, which investigates the role of the moving image in the promotion, communication and spectacle of contemporary fashion.

Combining interdisciplinary analysis of cinema and digital culture, the book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography,...

An unprecedented and intimate behind-the-scenes look at London designer fashion over the last fifteen years, edited by Tania Fares and Sarah Mower and profiling 50 leading London fashion designers, from Paul Smith and Stella McCartney to Erdem and Simone Rocha.

London has long been a fashion-world capital, and the past fifteen years have been an especially fertile period in its centuries-long history of setting trends. This stunning book is an all-access pass into the world of designer fashion - an exclusive behind-the-scenes studio tour that calls in on fifty of the...

At the intersection of strong technical skills, a deep sense of creativity, and business savvy, lies the fashion photographer. There are few careers that are as exciting, or creatively and professionally demanding - particularly now that fashion photographers must now master both still and moving imagery. At this transformative time in the industry, The Fashion Image offers a practical and conceptual road map to success.

Great fashion imagery, whether still or moving, consists of more than casting, make-up, styling, lighting, teamwork and the other technical and pre- and...

Unless you have millions of dollars or are a construction professional, real estate is a very expensive business to go into. While real estate is one of the most secure and safe businesses, it is still a very expensive one to get into. However, there is a better way to go if you really want to start a new business and make sure you will make it: 3D bedding sets. This is a business much less costly to get into, much easier to conduct, much more realistic, and still holds the potential for success and high profits. Moreover, in the pages of this book, you will learn that 3D bedding sets is a...