» książki » Business & Economics - Industries - Media & Communications
Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 3041
 |
Integrierte Kommunikation in Theorie Und Praxis: Betriebswirtschaftliche Und Kommunikationswissenschaftliche Perspektiven
ISBN: 9783409116411 / Niemiecki / Miękka / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Uber Integrierte Unternehmenskommunikation zu sprechen gleicht einer Rechnung mit drei Unbekannten: Unternehmen, Kommunikation und Integration. Wie immer man diese Unbekannten theoretisch wie praktisch flillt, immer erweist sich sofort, dass jede Start operation weitreichende Folgen hat, da keines der drei Konzepte ohne Berucksichtigung der anderen bestimmt werden kann. Konzipiert man etwa ein Unternehmen als hierarchisch strukturierte Organisation, dann bleiben ftir die Losung von internen wie externen Kommunikationsproblemen nur solche Optionen, die Kommunikation als Verlautbarung und nicht...
Uber Integrierte Unternehmenskommunikation zu sprechen gleicht einer Rechnung mit drei Unbekannten: Unternehmen, Kommunikation und Integration. Wie im...
|
cena:
187,64 |
 |
Integriertes Content Management in Fernsehunternehmen
ISBN: 9783824406821 / Niemiecki / Miękka / 357 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Sven Pagel entwickelt erstmals integrierte Wertschopfungsprozesse fur Fernsehen, Internet und digitale Dienste. Damit zeigt der Autor - beispielhaft fur die Programmkategorie Nachrichten - neue Workflows und Organisationsformen als Losungsansatze fur Rundfunksender bei der weiteren Digitalisierung und dem Aufbau von Content Management Systemen auf.
" Sven Pagel entwickelt erstmals integrierte Wertschopfungsprozesse fur Fernsehen, Internet und digitale Dienste. Damit zeigt der Autor - beispielhaft f...
|
cena:
319,01 |
 |
Medienrealität Und Rezipientenhandeln: Zur Entstehung Handlungsleitender Vorstellungen
ISBN: 9783824442263 / Angielski / Miękka / 426 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Basis fur das Handeln von Menschen sind Vorstellungen von der Realitat, die in einem aktiven Prozess in der Auseinandersetzung mit der sozialen Umwelt und den Massenmedien gewonnen werden. Helmut Scherer untersucht diesen Prozess am Beispiel der Volkszahlung 1987."
Basis fur das Handeln von Menschen sind Vorstellungen von der Realitat, die in einem aktiven Prozess in der Auseinandersetzung mit der sozialen Umwelt...
|
cena:
187,64 |
 |
Die Medienrealität Des Sports: Evaluation Und Analyse Der Printberichterstattung
ISBN: 9783824442829 / Niemiecki / Miękka / 293 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Die Autorin untersucht die Frage, welchen empirischen Gehalt Nachrichtenfaktoren fur die Sportberichterstattung in tagesaktuellen Printmedien haben. Die Ergebnisse werden unter kommunikationswissenschaftlichen Gesichtspunkten interpretiert und strukturiert."
Die Autorin untersucht die Frage, welchen empirischen Gehalt Nachrichtenfaktoren fur die Sportberichterstattung in tagesaktuellen Printmedien haben. D...
|
cena:
243,95 |
 |
Making Media Work: Cultures of Management in the Entertainment Industries
ISBN: 9780814760994 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers---the suits---who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media...The management and labor culture of the entertainment industry. In popular culture, management in the media industry is freque... |
cena:
150,29 |
 |
Making Media Work: Cultures of Management in the Entertainment Industries
ISBN: 9780814764695 / Angielski / Twarda / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The management and labor culture of the entertainment industry. In popular culture, management in the media industry is frequently understood as the work of network executives, studio developers, and market researchers---the suits---who oppose the more productive forces of creative talent and subject that labor to the inefficiencies and risk aversion of bureaucratic hierarchies. However, such portrayals belie the reality of how media management operates as a culture of shifting discourses, dispositions, and tactics that create meaning, generate value, and shape media...The management and labor culture of the entertainment industry. In popular culture, management in the media industry is freque... |
cena:
358,74 |
 |
Digital Peripheries: The Online Circulation of Audiovisual Content from the Small Market Perspective
ISBN: 9783030448523 / Angielski / Miękka / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
160,61 |
 |
Der digitale Tsunami: Das Innovators Dilemma der traditionellen Medienunternehmen oder wie Google, Amazon, Apple & Co. den Medienmarkt auf d
ISBN: 9781484854020 / Niemiecki / Miękka / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer "Die Branche diskutiert uber ein Buch, das bei den einen fur Begeisterung, bei den anderen fur gepflegten Grusel sorgt: "Der digitale Tsunami" - MEEDIA Artikel vom 20.11.2013 http: //bit.ly/17MX2R4 "Ein Buch, welches es verdient auf dem Schreibtisch von all denjenigen Menschen zu liegen, die im Mediensektor arbeiten, und sich nicht nur mit amerikanischen Managementweisheiten von Silicon Valley-Groen zufrieden geben.
Fur Berufseinsteiger eine Standard-Lekture." -... "Best Book on Media-Disruption"- Peter Wuertenberger, CMO at Axel Springer "Die Branche diskutiert uber ein Buch, das bei den ei...
|
cena:
159,44 |
 |
E-Publishing-Management
ISBN: 9783658041090 / Niemiecki / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
142,58 |
 |
Media, Technology and Everyday Life in Europe: From Information to Communication
ISBN: 9780754643609 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The importance of the daily experience of new information and communication technologies is highlighted by this timely volume. The book is based on work carried out in the European Media Technology and Everyday Life Network and is structured round a series of seven empirical case studies drawn from research within Europe. The application of this perspective draws attention not just to the significance of information and communication technologies for a mature understanding of the conduct of everyday life in contemporary Europe, but also for the significance of that understanding for the...
The importance of the daily experience of new information and communication technologies is highlighted by this timely volume. The book is based on wo...
|
cena:
702,94 |
 |
Media Convergence Handbook - Vol. 1: Journalism, Broadcasting, and Social Media Aspects of Convergence
ISBN: 9783642544835 / Angielski / Twarda / 429 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Media Convergence Handbook sheds light the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence implies the use of multi-platform content production and distribution tools. One of the main challenges within this context lies in the development of appropriate information and knowledge management systems to support convergence in the different media industry sectors. Does blurring the boundaries...
The Media Convergence Handbook sheds light the complexity of media convergence and the related business challenges. Approaching the topic from a manag...
|
cena:
401,58 |
 |
Media Convergence Handbook - Vol. 2: Firms and User Perspectives
ISBN: 9783642544866 / Angielski / Twarda / 473 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Media Convergence Handbook sheds light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media...
The Media Convergence Handbook sheds light on the complexity of media convergence and the related business challenges. Approaching the topic from a ma...
|
cena:
401,58 |
 |
Virtualization of Universities: Digital Media and the Organization of Higher Education Institutions
ISBN: 9781489988584 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the organization of universities. Traditional research-based universities, the most typical representatives of the higher education system, find themselves challenged by the speed and the wide range of technical innovations, but also by a vast array of implicit assumptions and explicit promises associated with the distribution of digital media. The author observes that as universities increasingly use digital media (computers and the Internet)... The purpose of this volume is to shape conceptual tools to understand the impact of new information and communication technologies (ICTs) on the or... |
cena:
401,58 |
 |
Telecommunications Management
ISBN: 9781138011298 / Angielski / Miękka / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the different delivery platforms, as well as a grasp of critical management, planning, and economic factors in order to stay current and move their organizations forward. Telecommunications Management helps current and future media professionals understand the relationship and convergence patterns between the broadcast, cable television, telephony, and Internet communication industries. Author Richard A. Gershon examines telecommunications industry...
With today's communications industry experiencing major changes on an almost daily basis, media managers must have a clear understanding of the differ...
|
cena:
232,65 |
 |
Broadband as a Video Platform: Strategies for Africa
ISBN: 9783319036168 / Angielski / Twarda / 177 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video platform-with emphasis on the strategies and building blocks for deployment and advancement. While it may seem that such networks and their applications are not a realistic scenario for developing countries, it would be short-sighted and economically dangerous to ignore the emerging trends. The pace of introduction of next-generation networks in industrialized countries is rapid and the developing world will not be able to stand aside.The... This volume features contributions from a conference held in Lusaka, Zambia, to explore the role and prospects of broadband in Africa as a video pl... |
cena:
401,58 |
 |
Das Internet ALS Herausforderung Für Verlage: Online-Produkte Im Zeitungs- Und Zeitschriftenmarkt
ISBN: 9783824471997 / Niemiecki / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dissertation Universitat St. Gallen 1999
Dissertation Universitat St. Gallen 1999
|
cena:
206,40 |
 |
Die Zukunft Kommunaler Betriebe
ISBN: 9783642905841 / Niemiecki / Miękka / 36 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfangen des Verlags von 1842 erschienen sind. Der Verlag stellt mit diesem Archiv Quellen fur die historische wie auch die disziplingeschichtliche Forschung zur Verfugung, die jeweils im historischen Kontext betrachtet werden mussen. Dieser Titel erschien in der Zeit vor 1945 und wird daher in seiner zeittypischen politisch-ideologischen Ausrichtung vom Verlag nicht beworben."
Dieser Buchtitel ist Teil des Digitalisierungsprojekts Springer Book Archives mit Publikationen, die seit den Anfangen des Verlags von 1842 erschienen...
|
cena:
206,40 |
 |
From Pilgrim Pulpit to the Electronic Era: The Varieties of American Religious Communication
ISBN: 9781490831008 / Angielski / Miękka / 418 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From Pilgrim Pulpit to the Electronic Era fills a long existing void in the study of American public address. In this comprehensive and fascinating discussion of the history and evolution of religious communication in the United States, Professor Cotham has provided a lexicon of a wide range of speakers--from early colonial preachers to modern-day religious and spiritual leaders. Fortunately, the text has included an examination of various non-Christian religious leaders and speakers including American Muslims, Native Americans, and American Jews. Women, African-Americans; national... From Pilgrim Pulpit to the Electronic Era fills a long existing void in the study of American public address. In this comprehensive and fascinating... |
cena:
126,42 |
 |
Creative Work Beyond the Creative Industries: Innovation, Employment and Education
ISBN: 9781782545699 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives. Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually "embed" into a service or product supply chain? What are creative services? Which industries are they working in?...
Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first bo...
|
cena:
571,54 |
 |
The Children's Media Yearbook: 2014
ISBN: 9780957551824 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Children's Media Yearbook presents an overview of all the issues affecting UK children's media across all platforms. Edited by Lynn Whitaker and with essays and articles from stakeholders including parents, industry, policy and academia, the book has established itself as a must have resource for anyone interested in quality and diversity in children's media.
The Children's Media Yearbook presents an overview of all the issues affecting UK children's media across all platforms. Edited by Lynn Whitaker and w...
|
cena:
99,42 |
Czytaj nas na:
KrainaKsiazek.PL - Księgarnia Internetowa
