Creative workers are employed in sectors outside the creative industries often in greater numbers than within the creative field. This is the first book to explore the phenomena of the embedded creative and creative services through a range of sectors, disciplines, and perspectives. Despite the emergence of the creative worker, there is very little known about the work life of these 'creatives', and why companies seek to employ them. This book asks: how does creative work actually "embed" into a service or product supply chain? What are creative services? Which industries are they working in?...