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Kategoria BISAC: Business & Economics >> Industries - Media & Communications
ilość książek w kategorii: 3041
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Content Infrastructure Management: Results of an Empirical Study in the Print Industry
ISBN: 9783835003682 / Angielski / Miękka / 267 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. With regard to media companies, this impact is tremendous as resources, products, and processes are virtually immaterial allowing IT to permeate and restructure the entire value chain. However, especially in the print industry, where the impact of digitization on organi- tion designs and business practices is fervently discussed, companies most often realize that the degrees of freedom gained by the emergence of new technologies must be...
Information and communication technologies are leading to new forms of collabo- tion and interaction relationships inside and outside of companies. Wi...
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cena:
200,77 |
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Empires of Entertainment: Media Industries and the Politics of Deregulation, 1980-1996
ISBN: 9780813550527 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media industries between 1980 and 1996. As film, broadcast, and cable grew from fundamentally separate industries to interconnected, synergistic components of global media conglomerates, the concepts of vertical and horizontal integration were redesigned. The parameters and boundaries of market concentration, consolidation, and government scrutiny began to shift as America's politics changed under the Reagan administration. Through the use of case...
Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media i...
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cena:
605,99 |
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Jurisdiction and the Internet: Regulatory Competence Over Online Activity
ISBN: 9780521184083 / Angielski / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Which state has and should have the right and power to regulate sites and online events? Who can apply their defamation or contract law, obscenity standards, gambling or banking regulation, pharmaceutical licensing requirements or hate speech prohibitions to any particular Internet activity? Traditionally, transnational activity has been 'shared out' between national sovereigns with the aid of location-centric rules which can be adjusted to the transnational Internet. But can these allocation rules be stretched indefinitely, and what are the costs for online actors and for states themselves...
Which state has and should have the right and power to regulate sites and online events? Who can apply their defamation or contract law, obscenity sta...
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cena:
203,54 |
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Empires of Entertainment: Media Industries and the Politics of Deregulation, 1980-1996
ISBN: 9780813550534 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media industries between 1980 and 1996. As film, broadcast, and cable grew from fundamentally separate industries to interconnected, synergistic components of global media conglomerates, the concepts of vertical and horizontal integration were redesigned. The parameters and boundaries of market concentration, consolidation, and government scrutiny began to shift as America's politics changed under the Reagan administration. Through the use of case...
Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media i...
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cena:
150,29 |
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148 Ways to Advertise & Promote Your Business: The Ultimate Guide to Online, Offline and Mobile Marketing Tactics
ISBN: 9781453868430 / Angielski / Miękka / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and offline marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts,...
"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE...
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cena:
111,55 |
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Transformation of Political Communication in China, The: From Propaganda to Hegemony
ISBN: 9789814340939 / Angielski / Twarda / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's media industry one of the primary battlegrounds where ideological, social and economic struggles are fought against the backdrop of the growing tensions between economic growth, globalisation, and political control in China.
This book examines different dynamics such as marketisation, globalisation and new media technologies that have driven the transformation of China's m...
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cena:
387,83 |
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Public Service Broadcasting: A GermanUkrainian Exchange of Opinions
ISBN: 9783643800947 / Angielski / Miękka / 248 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
132,43 |
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The Key Issues in the Arts and Entertainment Industry
ISBN: 9781906884208 / Angielski Termin realizacji zamówienia: ok. 5-8 dni roboczych. * The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital rights management. * Chapters written by internationally renowned academics and practitioners in the field from world-class organisations. * User-friendly for both lecturers and students, with up-to-date case studies from different sectors of the industry and multi-platform teaching materials. The study of arts and entertainment management is rapidly increasing all over the world. Key Issues in the Arts and Entertainment Industry offers a...
* The only book on contemporary issues which covers the arts and entertainment sectors, from social networking and Twitter, to reality TV and digital ...
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cena:
586,85 |
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Book: A Futurist's Manifesto: A Collection of Essays from the Bleeding Edge of Publishing
ISBN: 9781449305604 / Angielski / Miękka / 318 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer demand for these and other devices has brought the pace of digital change in book publishing from "it might happen sometime" to "it s happening right now" and it is happening faster than anyone predicted. Yet this is only a transitional phase. Book: A Futurist s Manifesto is your guide to what comes next, when all books are truly digital, connected, and ubiquitous. Through this collection of essays from thought leaders and practitioners,... The ground beneath the book publishing industry dramatically shifted in 2007, the year the Kindle and the iPhone debuted. Widespread consumer deman... |
cena:
102,01 |
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Telecom Management for Call Centers: A Practical Guide
ISBN: 9781462056828 / Angielski / Miękka / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Telecom Management for Call Centers" offers a practical guide to addressing the most common issues faced by telecom management in large call-centers. This handbook was written primarily for the telecom manager; the techniques described here are practical and easily applicable, focusing on the issues the telecom manager faces in his or her daily operational work. The lessons learned by the professionals in this growing field are not often documented and shared. This guide provides documentation of this practical knowledge in a single volume, presented by telecom professionals Luiz Augusto de...
"Telecom Management for Call Centers" offers a practical guide to addressing the most common issues faced by telecom management in large call-centers....
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cena:
60,63 |
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Telecom Management for Call Centers: A Practical Guide
ISBN: 9781462056835 / Angielski / Twarda / 220 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Telecom Management for Call Centers" offers a practical guide to addressing the most common issues faced by telecom management in large call-centers. This handbook was written primarily for the telecom manager; the techniques described here are practical and easily applicable, focusing on the issues the telecom manager faces in his or her daily operational work. The lessons learned by the professionals in this growing field are not often documented and shared. This guide provides documentation of this practical knowledge in a single volume, presented by telecom professionals Luiz Augusto de...
"Telecom Management for Call Centers" offers a practical guide to addressing the most common issues faced by telecom management in large call-centers....
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cena:
98,64 |
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Not Extinct Yet: A memoir of my forty-four years in the newspaper business
ISBN: 9781467835077 / Angielski / Miękka / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
76,67 |
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Not Extinct Yet: A memoir of my forty-four years in the newspaper business
ISBN: 9781467835084 / Angielski / Twarda / 186 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
126,61 |
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Ethical Space Vol.14 Issue 1
ISBN: 9781845497026 / Angielski / Miękka / 50 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
202,21 |
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The Knowledge Economy at Work: Skills and Innovation in Knowledge Intensive Service Activities
ISBN: 9781847200495 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There has been a great deal of discussion on the knowledge economy, but much of this has been more a matter of rhetoric than serious analysis. This book is a pioneering effort to address this gap, using a range of methods and investigating knowledge-intensive service activities (KISA) in many different sectors. The expert contributors highlight the changes that are occurring in the labour force and the organisation of work, as well as in the competences and combinations of knowledge demanded in contemporary occupations. They provide corporate managers and policymakers with much needed data...
There has been a great deal of discussion on the knowledge economy, but much of this has been more a matter of rhetoric than serious analysis. This bo...
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cena:
602,15 |
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Heightening Competition in the Postal and Delivery Sector
ISBN: 9781848446984 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This compilation of original essays by an international cast of top scholars addresses some of the major issues now facing postal and delivery services throughout the world. The European Commission and member states wrestle with the problem of how to implement the scheduled liberalization of these sectors and maintain the universal service obligation while the United States Postal Service is coming to terms with the Postal Accountability and Enhancement Act. In addition, the book addresses the impact of electronic competition as well as other problems facing the field.
This compilation of original essays by an international cast of top scholars addresses some of the major issues now facing postal and delivery service...
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cena:
852,20 |
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Handbook of Worldwide Postal Reform
ISBN: 9781847209573 / Angielski / Twarda / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The postal and delivery sector has been the subject of considerable interest in recent years. This Handbook brings together a number of contributions directed at understanding developments in the field of postal reform. The authors review the experience and plans of individual countries to provide some perspective on the problems faced in the area and the varied approaches being taken to address it. They also review key elements of policy and strategy that are important in this debate.
The postal and delivery sector has been the subject of considerable interest in recent years. This Handbook brings together a number of contributions ...
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cena:
1061,42 |
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Progress in the Competitive Agenda in the Postal and Delivery Sector
ISBN: 9781848440609 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Regulation continues to be an important issue in the postal and delivery sector of the global economy. This latest volume in the Advances in Regulatory Economics series reflects the latest research on trends and policies affecting the postal sector and progress made in the industry's competitive agenda. It is global in scope and covers a broad range of legal and economic issues from leading scholars, researchers, and policy makers. Topics covered include: service quality and price caps, the impact of price regulation on service quality, financing the USO, cost analysis and pricing of...
Regulation continues to be an important issue in the postal and delivery sector of the global economy. This latest volume in the Advances in Regulator...
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cena:
862,41 |
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The Economics of the Mass Media
ISBN: 9781858988115 / Angielski / Twarda / 672 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of sociology or other non-economic disciplines, the perspectives and frameworks offered by economics are now properly recognised as central to our understanding of the organization and behaviour of the mass media - a fact reflected in this unique collection. As more and more economists have turned their attention to media firms and industries, a rich and diverse body of literature has emerged. The articles drawn together in this volume present a survey...
The study of the mass media has flourished over recent decades. Whereas media and communications have traditionally been studied via the lens of socio...
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cena:
1556,42 |
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Change Management in Information Services
ISBN: 9780754646655 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Information services are currently going through what is probably the most significant period of change in their history. At the same time, thinking about organisational change in general management has continued to develop, and many of the emerging ideas, strategies and processes are increasingly relevant to information services. Since the first edition of this highly regarded book was published in 2000 the pace of change has accelerated because of the influence of digitisation and technological developments in general, the emergence of what might be called a business culture, changes in...
Information services are currently going through what is probably the most significant period of change in their history. At the same time, thinking a...
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cena:
702,94 |
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