148 Ways to Advertise & Promote Your Business: The Ultimate Guide to Online, Offline and Mobile Marketing Tactics

ISBN-13: 9781453868430 / Angielski / Miękka / 2010 / 388 str.

Charlene Brisson Mapc

Opis

"148 Ways to Advertise & Promote Your Business" is the only comprehensive guide of online, offline and mobile marketing tactics in existence. It's THE bible of tactics that every marketer and business owner MUST have on their desk to stay on top of the rapidly changing environment of internet, social media, mobile, smartphone and offline marketing. "148 Ways" includes all of the traditional media methods like newspaper, magazine, radio, TV, outdoor, direct mail and more plus the ever expanding new media methods. Facebook, Twitter, LinkedIn, blogging, pay-per-click, pay-to-click, email blasts, article marketing, podcasting, smartphone apping, mobile phone marketing and ezine publishing fill the pages as do unusual tactics like human billboards, sign spinning, logo'd waterfalls, advergaming, deal-a-day coupons ...and 125 more. Beginners, intermediate and seasoned marketers use "148 Ways" as their first step when developing new campaigns and always to improve existing results that will * drive more website or location traffic, * generate more quality leads, * convert prospects into sales faster, * upsell more to existing customers, * spice-up tired and unresponsive campaigns. Author Charlene Brisson, MAPC has included a BONUS Chapter in "148 Ways" that outlines her 3-Step Marketing Model which, when implemented, is guaranteed to increase sales. These 3 steps are the primary principals of ALL marketing and will never change no matter how much technology does. These steps have worked again and again for Charlene throughout her 25 year global marketing career.

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